INNOVATION MEETS BRAND DEVELOPMENT

Martijn Pater and James Veenhoff started Fronteer Strategy in 2008, combining two distinct backgrounds but sharing a passion for growth strategy.

James studied business and anthropology, has extensive experience in the development and marketing of premium brands and is founder of Amsterdam International Fashion Week and initiated House of Denim, including the launch of the Jean School - the first denim school in the world.

Martijn graduated in Industrial Design Engineering, gained extensive consulting experience at Bain & Company and Auberon and is an expert on innovation & co-creation. He initiated NDSM Energie, a local
energy co-op.