9 WAYS DURING THE MCPC 2011

For the second time, Fronteer has been invited to speak at the MCPC Conference, a bi-annual event on Mass Customization, Personalization and Co-creation. The event brings together hundreds of the world's most remarkable people in the field. This year, the conference will link MCPC with a topic that has driven and inspired the field for several years: open innovation. 

During the conference, Fronteer will present its whitepaper "9 Ways To Get Your Team Ready For Co-creation" and explain how to overcome certain barriers when practicing co-creation. 

We are very happy to be part of this event again and are looking forward to travelling to San Fransisco in November, where it will be held.