DUTCH DENIM DINER

The Dutch are notorious for taking their own food with them on holiday. Taking this habit to the ultimate level, this summer saw the Dutch denim scene take their own ‘clubhouse’ with them towards the industry’s biggest European event: Bread & Butter in Berlin.

A unique coalition of Modint, DDFA, HTNK, Premsela, ...,Staat, Bugaboo, Amsterdam Airport Area, Cafe George and Fronteer Strategy mobilised their respective networks to realise a ‘pop-up consulate’ for all the (Dutch) denim and creative industry types hanging around the German capital, as well as for their local clients and counterparts. ‘Der Georg’, the Dutch Denim Diner - as it was baptised - will possibly go on a tour of the world, accompanying cultural & trade missions next year. Stay tuned for news on where to book your stylish business lunch.