THE 5 A'S OF SUCCESSFUL BRANDS
Yes it is here! Fronteer's Whitepaper #5:
The 5 A's of Successful Brands
Written by James Veenhoff, Partner at Fronteer, where he introduces our brand-development model 'Lighthouse'. The most interesting part of the white-paper deals with 5 dimensions of brand attributes that drive premiumness or distinction: the 5 A’s of Authority, Authenticity, Aspiration, Artisanat and Affinity. This white-paper is for anyone who deals with brands professionally.
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