AN ORANGE IS JUST AN ORANGE
UNLESS OF COURSE...
IF IT’S A SUNKIST ORANGE
(David Aaker)

Frustrating but true: some brands are stronger than others; they command higher price premiums, attract followers, retain loyalty and stretch across categories. This is not a matter of chance or just a fact of nature: it is a profession.

Many of our clients are faced with fierce competition from private labels, niche propositions and exotic alternatives as well as their more traditional ‘direct’ competitors. With increasing market transparency and margin pressure, their brands are their only refuges.

Our brand development practice combines topical expertise (such as the development of models, architecture and propositions) with the development of specific types of brands (like super-premium-, or Event, Industry & Area brands).