NEW WORLD, NEW PACKS

Challenge >>> Help an international beverage company to develop a strong vision and structured approach for packaging innovations, and define how these innovations can contribute to future top-line growth.

Approach >>> Internal and external research in packaging innovation, expert interviews, channel & trend analysis, consumer insight conversion, platform workshops and 3 Rooftop sessions - our tool for lead user and expert co-creation.

Results >>> A shared vision and structured process to manage innovations, several promising future platforms and a translation to high potential packaging concepts and innovation roadmap.