FRESH STRATEGY IN FOOD
Challenge >>> Define brand growth strategy for a Dutch rice brand and support them in building an innovation structure to develop new product & packaging concepts.
Approach >>> Several team workshops to define the vision & ambition, trends & opportunities, develop growth platforms followed by a 1-day Rooftop session to translate the platform into concrete concepts.
Results >>> A well-defined brand strategy and opportunities for growth, concrete product & packaging concepts and activation platforms.
