Very succesful co-creation of a Business Modeling book

Here comes an inspiring story.

When researcher Alex Osterwalder was looking for a model for making business models, he could not find it. Or he could not find one he liked. None of them he found he could use across mutiple industries. So he decided to makes his own model together with a few other people. Enter Patrick. When Patrick van der Peijl found out about Alex’s project, he joined in and suggested to set up a community to make the book and model even stronger. The Hub was born.

What was so inspiring? When coming up with the idea to co-create abook on business modeling, they invented a new businss model with it. It was done before, but not with people actually paying for contributing. 400 People paid an average of 50 euros for being part of it, being able to suggest content, get the book first and be mentioned in the book. I thought it was a great examples of our 5 guiding principles of co-creation and presented my toughts on the official launch of the beta version of the book a few weeks ago in Amsterdam. 60 People showed up for a very well organised and inspiring day. The drawing is our model summarised by Paul den Dulk. The book launches later this year.

Anyone else with a new co-creation business model that works?