There are 4 competitive Co-creation strategies. What’s yours?

If you want to know whether you can jump right into co-creation or whether you’d rather wait a bit: do our test. It is very simple. You basically have to answer two questions:

- Is my company, brand or organisation experienced in co-creation or any form of open innovation?

- Is my industry known to co-creation or any form of open innovation?

The results are below > What should you do?

Yes, on both:

- Develop a unique and differentiated co-creation strategy, strengthening your brand

- Question to answer: What is my vision and how can co-creation contribute to that? What can I do that my competitors can’t?

Yes, we are experienced, but my competitors are not:

- Continue to lead and use open innovation to build lasting competitive advantage

- Questions to answer: What territory can I claim for the future? What can I learn from other categories?

We are not experienced, but the rest is!

- Do a gap analysis and determine plan of action. Start co-creating now

- Questions to answer: How can I co-create without being the obvious follower? How can I learn from other’s mistakes & successes?

Neither we or the competition is doing anything:

- Define what co-creation can mean for your industry. What can it do? What can’t it do?

- Questions to answer? Are there industry inherent barriers to co-creation? Did competitors try anything in the past?

From our experience we know that a solid assessment of where a company stands and what its co-creation strategy really helps to set the right goals.

Share/Bookmark