The future of online (innovation) – The Next Web 2010

More and more companies feel that the internet is heavily affecting the way they do business. The whole world is upside down, one person with a positive or negative experience of your product / service can mobilize communities in a flash against or in favor of your business. And the ever increasing snowball of information makes online reputation management a day time job.. At least that’s how it seems.

However, when using the right tools and strategies the internet can actually empower innovation, improve customer loyalty and hand pick all the information you need to know. These tools are already available, but of course we are interested in the tools of the future and these were presented at The Next Web.

The Next Web – What is it?

In the last week of April, the frontrunners of the ‘online’ world assembled in Amsterdam at the Westergasfabriek for The Next Web. The purpose of this event was to provide insights and stimulate discussion on the future of the web. The great line up of keynotes and start-up companies varied  from the actual founder of the World Wide Web (Robert Cailliau, CERN) and the author of the well known book ‘The 4-hour work week‘ (Timothy Ferris) to the start-ups 22 tracks (a new way of sharing the latest music in 22 music genres) and NextToNews (personalized advertisements below articles on news websites). For Fronteer Strategy I tried to grasp as much of these ideas and visions in order to transform them into workable programs for our customers. Please find a short summary inspiring cases below and contact us if you want to know more.

The Next Web – Mind Catchers

Ecwid
Ecwid adds an online store to any website in less than five minutes. This means that with a simple formula you can transform your website into an online store, complete with register, payment system and shipment partners. The same counts for your Facebook or WordPress page.

22tracks
22tracks provides a quick overview of the latest music, promotes new artists and lets you discover new genres. No registration, no hassle. Just try it when you have a party or when you are looking for new tunes.

Peecho
Peecho provides cloud printing as a service. Merchants can create their own application to sell personalized products through the Peecho platform. If you want to print anything, Peecho will be your platfrom.

PressDoc
Press releases are boring, too corporate and not interesting, therefore PressDoc offers dynamic and interactive online press releases for companies, organizations and individuals. This is creating company buzz made easy.

Brainient
Have you ever watched a video on youtube and be really curious what the price of that car, skirt or drink would be? Brainient helps video publishers to make more money with their video content by attaching affiliate links to products in their videos. The future of affiliate marketing online will have Brainient as an important player.

Online

Do you want to know more about these topics? Do you want to share anything? Let us know and stay tuned for more updates from the Online Fronteer.

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