Co-Creation & Sustainability, a perfect match

Posted: February 3rd, 2010 | Author: Nicole | Filed under: Rooftop, co-creation, innovation, sustainability | Tags: , , | No Comments »

wef“Organisations call out for more open innovation to stimulate sustainability” was one of the messages during the World Economic Forum in Switzerland last week. Well, we couldn’t agree more.

During the forum, 10 leading companies among which Nike, Creative Commons and Best Buy announced the launch of Green XChange, a new collaborative project that can change the rules of the game. It’s a platform allowing companies to share their knowledge (IP), co-create and accelerate the development of innovative solutions for sustainability issues.

As we also believe in accelerating the innovation process through co-creation and believe in the value of co-creation for sustainable innovation, Fronteer Strategy and Green Inc have combined strengths and developed Rooftop Garden. Read the rest of this entry »

Rooftop Garden coming up…

Posted: November 22nd, 2009 | Author: Nicole | Filed under: Event, Rooftop, co-creation | Tags: , , , , | No Comments »

rooftop-garden-nycLast week I visited the ‘Nationaal Sutainability Congres’ in The Hague. The largest sustainability event in our country where around 700 people came together to discuss, to learn and to inspire. A bit more of the first than the latter perhaps, but it’s very comforting to be in a room full of people working (and talking) on sustainable change!

Two main conclusions stayed with me after the conference.

The first was stated quite clear and shared by all people present: It’s time to stop talking and start doing. Which is kind of a dual message in a room full of people talking about the topic. But still.. Read the rest of this entry »

LOVE FOR DENIM

Posted: August 31st, 2009 | Author: J A M E S | Filed under: AIFW, Amsterdam, City Branding, brand development, co-creation, innovation | Tags: , , , | 1 Comment »

love-for-denim1Love for Denim. And…Almere ?

One of our current projects combines just about all my professional fields of interest, as well as one of my strongest personal passions. I’m as surprised as anyone to find two of its main components to be ‘the City of Almere’ (a relatively new town to the right of Amsterdam) and ’sustainability’.

Due to my former role as program director of Amsterdam International Fashion Week, i’m regularly asked to take part in discussions on economic & regional policy, especially relating to the development of creative industries and fashion business. During one of such discussions with the ambitious Economic Affairs team from the City of Almere, we got talking about one of my favourite topics : Jeans. Read the rest of this entry »