How did P&G do it? Hear it from A.G. Lafley himself

If there is one company that leads the way in Open Innovation and co-creation it is P&G. It’s former CEO calls himself the Chief Innovation Officer, inspires its employees, sits in innovation reviews and even wrote a book about it. P&G tells people that many products have been ‘proudly developed elsewhere’ and sets its target to 50% for innovations coming from outside the P&G business units. Connect & Develop is their program and it has been running since 2002. I find this pretty OK.

Much has been written and said about P&G, but hearing it from the horse’s mouth is powerful. Watch the interview with Lafley here or read my exerpt below. Or do both. Read the rest of this entry »