Posted: November 17th, 2010 | Author: martijn | Filed under: Chesbrough, co-creation, open innovation, services | Tags: chesbrough, co-creation, open innovation, services | No Comments »
From the author of Open Innovation we will get a new book – bigger and better than the previous one. It is due Jan 2011. I can’t wait. Here is a sneak preview from opensource.com. Pre-order the book here.
To escape the commodity trap, Chesbrough says that you must:
- Wrap services around your products
- Turn products into solutions
- Co-create innovations with your customers
- Use openness to get more from specialization
- Build platforms to attract others to add to your solutions.
Posted: June 25th, 2010 | Author: Nikki | Filed under: experts | Tags: co-creatie, co-creation, co-creation experts, expert, experts, open innovatie, open innovation, sustainability | No Comments »
What makes a good co-creation expert? Let’s start with: when can you be called an expert? When you have a degree in a certain subject? Or when you devoted your whole life to another subject?
The Cambridge dictionary states it as follows:
expert noun /ˈek.spɜːt//-spɝːt/ [C]
a person with a high level of knowledge or skill; a specialist
And what about a co-creation expert? Being the Head of Experts at Fronteer Strategy, I like to add something to the above. Yes, a co-creation expert is someone with a high level of knowledge or a certain skill, but it also is someone who is creative, who likes to work with other people and share ideas. Someone who is passionate about his or her occupation, line of business, or just a certain topic in general. Or someone that can shine a different light on a certain subject. First and foremost, a co-creation expert likes to inspire and be inspired. And the expert is very good at what he does, and has a proven track record. Read the rest of this entry »
Posted: April 22nd, 2010 | Author: martijn | Filed under: co-creation, open innovation | Tags: Cambridge, co-creatie, co-creation, open innovatie, open innovation, Seminar | 2 Comments »
Open Innovation is hot. Companies, organizations and practitioners all over the world are doing it or experimenting with it. At the Institute for Manufacturing in Cambridge some 20 people gathered for a one-day exchange of experiences and viewpoints. Open Innovation managers were present from amongst others Unilever, GlaxoSmithKline, Akzo Nobel, Premier Foods, BAT – as well as people from IfM and NESTA – the UK 100 man-strong innovation agency.
This is what I have learned: Read the rest of this entry »
Posted: August 17th, 2009 | Author: Marieke | Filed under: co-creation, communities, Nokia, open innovation, Rooftop | Tags: co-creatie, co-creation, community, Nokia, open innovatie, open innovation, Rooftop | No Comments »
When we would have to choose a ‘perfect’ client, it would be one that has the same ambition that we have: being out there on the frontier, doing stuff others haven’t done before. I’m pleased to announce that we have found one: Nokia, already keen on co-creation, is going to stretch its boundaries when it comes to opening up to the public.
We are currently involved in a co-creation project organised around the Maemo Summit. Maemo – for those of you who are as software-illiterate as I am – is an open source Read the rest of this entry »
Posted: July 16th, 2009 | Author: martijn | Filed under: co-creation, inspiration, open innovation | Tags: co-creatie, co-creation, open innovatie, open innovation, P&G, video | No Comments »
If there is one company that leads the way in Open Innovation and co-creation it is P&G. It’s former CEO calls himself the Chief Innovation Officer, inspires its employees, sits in innovation reviews and even wrote a book about it. P&G tells people that many products have been ‘proudly developed elsewhere’ and sets its target to 50% for innovations coming from outside the P&G business units. Connect & Develop is their program and it has been running since 2002. I find this pretty OK.
Much has been written and said about P&G, but hearing it from the horse’s mouth is powerful. Watch the interview with Lafley here or read my exerpt below. Or do both. Read the rest of this entry »
Posted: July 16th, 2009 | Author: martijn | Filed under: co-creation, public speaking | Tags: Business to Buttons, co-creatie, co-creation, congress, Malmö, open innovatie, open innovation, presentatie, public speaking | No Comments »
I recently enjoyed being part of a great conference in Malmö, Sweden, called Business to Buttons. It was organised by a company called Inuse. The congress was mostly on usability and interaction design. I was invited to talk about co-creation. Something else for a change I guess. It was very interesting, especially from a cultural perspective.
We at Fronteer talk about co-creation strategies all the time, and the 5 guiding principles of it. The second principle is ‘Select the Very Best’, meaning selecting the best people to co-create with (the 1%) or being able to select the best ideas from many. When presenting the principles in a workshop I was confronted with the 12-strong crowd feedback. They found the second principle shocking, undemocratic and radical. But also they found it being liberating and daring. I touched a nerve there. In the land of almost socialism, how could you exclude people? Not listening to the masses? Not weighing everyones opinion? Even in Sweden you can, believe me. Everybody likes to work with the smartest people.
This anecdote illustrates the impact of our rigid selection process when it comes to finding people to co-create with. We at Fronteer spend much time and effort on it and it’s essential to the success of our work. When our clients venture out in social networking (who doesn’t?) we find them the experts and entrepeneurs. When our clients want to dig into old artisan industries, we find them the people that understand the tension fiueld between old and new industries.
For any challenge there is a 1% to crack it.
Posted: June 1st, 2009 | Author: J A M E S | Filed under: brand development, co-creation | Tags: open innovatie, open innovation | No Comments »
At Fronteer Strategy, Innovation and Brand Development are our two favourite topics, so we were very happy to be called this week by one of The Telegraaf’s senior business editors who was writing an article about the need for “A”-brands to innovate, ‘even’ in times of crisis. Here’s a summary of our point in English.
Many brands’ innovation programs are frozen like a deer in car headlights. The knee-jerk reaction of ‘putting your hand on your wallet’ (as we say in The Netherlands) is worsened by recent experience of mediocre-but-expensive innovation projects. Read the rest of this entry »
Posted: May 20th, 2009 | Author: Nicole | Filed under: co-creation, innovation, inspiration | Tags: biomimicry, co-creatie, co-creation, open innovatie, open innovation, TU Delft | No Comments »
‘Life can offer 3.8 billion years of well-adapted technology, perhaps we can learn something from it’…
This quote stuck with me after listening to Dayna Baumeister, co-founder of the Biomimicry Guild. She spoke at the TU Delft Alumni Symposium yesterday where we attended her exciting lecture ‘Innovation, Inspired by Nature’.
And did nature inspire us! Read the rest of this entry »
Posted: October 27th, 2008 | Author: Marieke | Filed under: co-creation, innovation, inspiration | Tags: co-creation, Frank Piller, open innovation | 1 Comment »
How to achieve a 30% profit margin with no risk, no Ph.d., no capital investment, no R&D and (almost) no employees?
This was the kick off question of a masterclass I attended last Thursday. The man raising this question was Frank Piller. To be honest I had never heard of this man before, until I was invited to his masterclass. I quickly discovered that Frank Piller is regarded as one of the leading experts in the fields of mass customization, co-creation & open innovation, frequently being quoted by the NYT, Financial Times, etc. Quite an impressive man so to speak. There I was, one of the 25 people sitting in his class and I knew the company he had presented in his first question. Read the rest of this entry »
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