Posted: July 19th, 2010 | Author: hein | Filed under: Amsterdam, Empathy, Hash-Tag Model, Touchpoint, brand development, innovation, strategy | Tags: Amsterdam, brand development, empathie monitor 2010, Empathy, Fronteer, innovation, onderzoek, research, touchpoints | No Comments »
On July 9th we held a workshop on business empathy with 4 major Dutch companies, all leaders in their category: banking, supermarkets, rice and cable companies.
This workshop was part of the Dutch Empathy Monitor 2010, conducted by Ruigrok | Netpanel in cooperation with Fronteer Strategy. One of the interesting outcomes: there is a positive correlation between empathy and attractiveness.
But how can these four large brands be empathic while serving literally all Dutch consumers between the four of them? How can they understand all these 17 million consumers? The truth is, they can’t. But they can at least start trying.
These are some of the brand challenges that came up during the workshop:
- How can a commodity- or technical brand be empathic?
- Is empathy the reason why people still write us real letters?
- Should we deal with all the millions of expanding on-line touchpoints our brand has?
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Posted: July 7th, 2009 | Author: Marieke | Filed under: brand development, research | Tags: brand development, co-creatie, consument, consumer, Frank Piller, merken, onderzoek, research | No Comments »
The research recently performed by Fronteer Strategy and market research bureau Ruigrok | Netpanel has been very well received in the media; it was aired on Radio 1 and the number of websites that published the results of the research exceeded expectations. Amongst them Adformatie, Molblog, Distrifood, VEA, Marketing Tribune and Zibb.
The results, that state that the more accessible a brand, the more it is perceived as “attractive” and “innovative”, are also picked up across the border: Frank Pillar links the research to a recently performed MIT research study by open innovation expert Eric von Hippel and Johann Füller.
Fronteer and some of the brands included in the research were present at Ruigrok’s ‘Zomerborrel’, where the results were presented as well. Some brands have already reacted to it and want to have deeper insights into the results. We are proud and happy that the research has brought about so many reactions and are looking forward to the potential continuation it can have.
Posted: June 18th, 2009 | Author: Caroline | Filed under: co-creation, research | Tags: branding, merken, onderzoek, research | No Comments »
Douwe Egberts, Albert Heijn en Rabobank vormen het erepodium van meest toegankelijke merken. Een consumentenwaardering om jaloers op te zijn, want hoe toegankelijker een merk, hoe aantrekkelijker. Zo blijkt uit een onderzoek onder ruim 500 Nederlanders, uitgevoerd door marktonderzoekbureau Ruigrok | NetPanel in samenwerking met strategisch adviesbureau Fronteer Strategy.
De drie Nederlandse giganten voeren de lijst aan van 21 onderzochte merken, zowel Nederlandse als internationale. In bijna alle onderzochte categorieën, waaronder supermarkten, banken en electronica, blijken de meest toegankelijk gepercipieerde merken het meest aantrekkelijk én het meest innovatief gevonden te worden. “Dit inzicht sluit precies aan bij het huidige leefklimaat der kritische consumenten. Als je als merk de afstand tot je omgeving niet verkleint, val je buiten de boot. Dominante en gesloten merken zijn uit de tijd”, aldus Martijn Pater, partner bij Fronteer Strategy. “Je ziet dat Douwe Egberts dit goed doet met bijvoorbeeld de burendag. Rabobank heeft het als Boerenbank natuurlijk van oudsher in zich maar weet slim op dat imago voort te borduren.”
Toegankelijke merken staan open voor de reactie, mening en bijdrage van klanten. Ze hebben oog voor de werkelijke behoefte van de consument en dit zie je terug in hun producten. Soms worden klanten zelfs als partner in het proces betrokken.
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Posted: April 22nd, 2009 | Author: martijn | Filed under: Rooftop, Whitepaper, co-creation, innovation, inspiration, research | Tags: co-creatie, co-creation, onderzoek, research, Rooftop, Whitepaper | No Comments »
In challenging times, new rules apply.
Companies and organisations are searching for tools to help them win their day-to-day battles. They are faced with increasingly challenging questions: where to find future growth? How to deal with the risk of commoditisation? How to innovate from the core? How to get – or stay – connected with customers?
Our clients ask us: can co-creation provide the answer? Our answer: Yes it can, but as with many other solutions, co-creation will only truly deliver if it’s done properly. Co-creation is more than just a tool; it is a program of change. With 8 years of lead-user co-creation experience, Fronteer Strategy has identified a few strong recommendations to anyone wanting to venture out into this area.
In our desire to share these findings, we have written a white paper, which we invite you to read. In this white paper, we identify different types of co-creation (suitable for different types of challenges), present 5 guiding principles for success, discuss the value of co-creation and present a number of inspiring cases from around the world.
Inspired? Triggered? Curious? You can find the complete paper here.
Posted: January 16th, 2009 | Author: martijn | Filed under: Japan, innovation, inspiration, research | Tags: innovatie, innovation, Japan, onderzoek, research | No Comments »
Japan is the country of Kawaii – meaning cute (amongst others). Doing some pretty serious retailing research in Japan we found out that even grown up businesses are heavily influenced by this miraculous little word.
Women determine what is bought and what not. Men get pocket money. Cars, food, travel goods, clothes, anything really, bought by women. What do women want? Colour and pretty curves basically. This means that entire categories have to adopt to this and that foreign brands have to be well aware of the impact it has on their ranges. This combined with a very strong hype culture makes doing business in Japan tricky to say the least. Read the rest of this entry »
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