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		<title>High margin brand activation</title>
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		<pubDate>Thu, 23 Oct 2008 11:54:11 +0000</pubDate>
		<dc:creator>J A M E S</dc:creator>
				<category><![CDATA[brand development]]></category>
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		<category><![CDATA[brand activation]]></category>
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		<category><![CDATA[merkactivatie]]></category>

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		<description><![CDATA[LEGOWORLD : Great Fun. Great Activation. Probably, also great Margin. The past few years, we&#8217;ve seen more and more brands re-think their marketing mix. Simply putting your name on the back of a football team is becoming rather &#8216;last season&#8217;. Cleverly, some companies are using their &#8216;brand activation&#8217; efforts to generate revenue as well as [...]]]></description>
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