Strong media interest for Fronteer study on relationship between ‘open-ness’ and ‘attractiveness’ of brands

The research recently performed by Fronteer Strategy and market research bureau Ruigrok | Netpanel has been very well received in the media; it was aired on Radio 1 and the number of websites that published the results of the research exceeded expectations. Amongst them Adformatie, Molblog, Distrifood, VEA, Marketing Tribune and Zibb.

The results, that state that the more accessible a brand, the more it is perceived as “attractive” and “innovative”, are also picked up across the border: Frank Pillar links the research to a recently performed MIT research study by open innovation expert Eric von Hippel and Johann Füller.

Fronteer and some of the brands included in the research were present at Ruigrok’s ‘Zomerborrel’, where the results were presented as well. Some brands have already reacted to it and want to have deeper insights into the results. We are proud and happy that the research has brought about so many reactions and are looking forward to the potential continuation it can have.

“I have to do something with co-creation!” – Discussion with Frank Piller

I had the honour of meeting Frank Piller, one of the most knowledgeable people on co-creation, open innovation and mass-customisation. We had set up a meeting since our Rooftop expert co-creation product is the kind of thing Frank researches.

Frank is currently conducting a study on the 65 most important co-creation consultancies or intermediates, he told me in an animated conversation. He is especially looking for examples of well executed co-creation projects and he is invesigating the larger expert based platforms like Innocentive. One of the people admired by Frank was, next to Eric von Hippel,  Nikolaus Franke, from the Wirtschaftsuniversitat in Vienna. He also mentioned the success of Innospace, the on-line community based customer research tool, and Hyve, the German design-driven innovation and research firm. Read the rest of this entry »

Open Innovation according to Frank Piller

How to achieve a 30% profit margin with no risk, no Ph.d., no capital investment, no R&D and (almost) no employees?

This was the kick off question of a masterclass I attended last Thursday. The man raising this question was Frank Piller. To be honest I had never heard of this man before, until I was invited to his masterclass. I quickly discovered that Frank Piller is regarded as one of the leading experts in the fields of mass customization, co-creation & open innovation, frequently being quoted by the NYT, Financial Times, etc. Quite an impressive man so to speak. There I was, one of the 25 people sitting in his class and I knew the company he had presented in his first question. Read the rest of this entry »