Douwe Egberts shows its ‘accessible-ness’ in a truly inspiring co-creation session

We love it when a plan comes together. We also love it when everybody is happy. And we love it when – again – the 5 principles of co-creation prove to be true.

Two weeks ago, I’d say a new standard was set for our Rooftop sessions when we held an expert co-creation session for Douwe Egberts. All the factors were accounted for: a very enthusiastic team from Douwe Egberts (a big thanks to all of you), a beautiful location (a new and very inspiring space in the portfolio of the Playing Circle) and, most importantly, an excellent team of experts (a big thanks to all of you, too) including fashion experts, trend analysts, product designers and marketing experts.

Douwe Egberts lived up to their recently acquired position of being one of the most accessible brands in the Netherlands. In the open atmosphere, everybody was eager to share their ideas, expertise and vision on the challenge at hand. The morning resulted in some very useful concepts, some of which I truly hope will be put into practice by Douwe Egberts. As for continuing development: one of the experts was so inspired that he actually started to work out some of the ideas (I’m very curious for those results) and Douwe Egberts is also in contact with another expert participant. A true feeling of co-creation, because lets face it: 99% of the best people do work outside of your company!

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