Innovation: where east meets west

Posted: January 22nd, 2009 | Author: Nicole | Filed under: co-creation, innovation | Tags: , , , , , | No Comments »

whyA while ago one of the experts in a Rooftop session dropped a question “So all people are connected… and then what?” It seemed quite bold at first, but he actually was so right, asking for the reason WHY you would want to be connected, why would you want something… just for the sake of wanting it?

It got me thinking about the role of asking ‘why’ in the innovation process. As a child you were always asking why? why? Just to get a grip on things and try to understand things. And even though I still ask this question quite often, I noticed that you often stop asking this and just deal with a situation as it comes along. But how wrong can you be! Read the rest of this entry »