Creative Company Conference 2009 – Amsterdam

This week, I visited the Creative Company Conference in Amsterdam. A number of speakers was very interesting, including mister Amnon Levav of the Israeli firm Innovation SIT who spoke inspiringly about how innovation is often stimulated through challenges or discomfort, and usually found at the end of the path of MOST resistance. His analysis of structural, functional and relational ‘fixedness’ traps was a minor breakthrough to me.

The undisputed highlight of the day however was Sir Ken Robinson, who lectured about the importance of changing the way we look at education, chilling with Paul McCartney and his wife’s love of Elvis. I intend to read his new book “The Element” soon.

All in all, the event was fun, and I left inspired. I feel that in this day & age however, a conference like this should have wi-fi. Interestingly, there were rumors of a TedX event to be organised in Amsterdam soon. Let’s hope we can get a program together that deserves the ‘accolades of Ted-ness’.

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