Successful co-creation doesn’t come cheap. It requieres a number of steps to deserve the trust, energy and ideas of a group or a person. One of the most important steps is to embrace a group of strangers as if you have known them for years and show that you trust them completely. For a while now, I have been looking for a visual or movie that depicts this step and I have found it. Read the rest of this entry »
What makes a good co-creation expert? Let’s start with: when can you be called an expert? When you have a degree in a certain subject? Or when you devoted your whole life to another subject?
The Cambridge dictionary states it as follows:
expert noun /ˈek.spɜːt//-spɝːt/ [C]
a person with a high level of knowledge or skill; a specialist
And what about a co-creation expert? Being the Head of Experts at Fronteer Strategy, I like to add something to the above. Yes, a co-creation expert is someone with a high level of knowledge or a certain skill, but it also is someone who is creative, who likes to work with other people and share ideas. Someone who is passionate about his or her occupation, line of business, or just a certain topic in general. Or someone that can shine a different light on a certain subject. First and foremost, a co-creation expert likes to inspire and be inspired. And the expert is very good at what he does, and has a proven track record. Read the rest of this entry »
Last month I had the great pleasure of presenting our vision on sustainability & co-creation at an event organised by Brand New Design – one of the leading packaging design agencies in The Netherlands. Brand New had gathered 101 inspiring examples of sustainable packaging from around the world. The 101 examples will travel Europe the coming months and hopefully will be available in a book later this year. Adformatie also covered the event (in Dutch). Here is the PDF.
We believe that the sustainability challenge is too big and too complex for anyone to tackle alone. There is no right or wrong, there are merely data points, opinions, visions and personal experiences. What is important then for any company or brand is to work together with experts, partners, suppliers and customers to find out how sustainability relates to their brand promise and business models.
The presentation that I gave is available on SlideShare. In it we make a case for co-creation being a method to create sustainable strategies. Our Rooftop Garden sustainable co-creation tool would be an example of that. Enjoy our presentation and please give us your feedback.
Ever thought of co-creating your campaign? Well, it pays off! A few months ago we’ve had an inspiring session with the Dutch leading rice brand Lassie.Experts of all kinds collaborated, from famous Dutch cooks, to food- and packaging experts and from to imaginative advertising guys, to magazine-editors.
Our Rooftop method helped the participants to think outside the box, from a consumer perspective. Quite an extensive and fruitful mix of creative brains happen to deliver great results. We knew that, but often we have to deal with long term value and cannot share results on the short term. Now we can.
More and more companies feel that the internet is heavily affecting the way they do business. The whole world is upside down, one person with a positive or negative experience of your product / service can mobilize communities in a flash against or in favor of your business. And the ever increasing snowball of information makes online reputation management a day time job.. At least that’s how it seems.
However, when using the right tools and strategies the internet can actually empower innovation, improve customer loyalty and hand pick all the information you need to know. These tools are already available, but of course we are interested in the tools of the future and these were presented at The Next Web Read the rest of this entry »
Open Innovation is hot. Companies, organizations and practitioners all over the world are doing it or experimenting with it. At the Institute for Manufacturing in Cambridge some 20 people gathered for a one-day exchange of experiences and viewpoints. Open Innovation managers were present from amongst others Unilever, GlaxoSmithKline, Akzo Nobel, Premier Foods, BAT – as well as people from IfM and NESTA – the UK 100 man-strong innovation agency.
“Organisations call out for more open innovation to stimulate sustainability” was one of the messages during the World Economic Forum in Switzerland last week. Well, we couldn’t agree more.
During the forum, 10 leading companies among which Nike, Creative Commons and Best Buy announced the launch of Green XChange, a new collaborative project that can change the rules of the game. It’s a platform allowing companies to share their knowledge (IP), co-create and accelerate the development of innovative solutions for sustainability issues.
As we also believe in accelerating the innovation process through co-creation and believe in the value of co-creation for sustainable innovation, Fronteer Strategy and Green Inc have combined strengths and developed Rooftop Garden. Read the rest of this entry »
Our initiative to set up a ‘leading platform for high-grade and sustainable denim/jeans’ made some ‘giant steps’ yesterday thanks to an Expert Cocreation workshop and a seminar at A’dam Fashion Week. Read the rest of this entry »
Fronteer Presents: An introduction to the theory and practice of co-creation in business
Co-creation is currently one of the hottest topics in innovation and management theory, but the benefits, risks, best practices and repercussions are less than clear to many managers.
Each session will include a presentation & discussion of a recent case by one of our clients and end with informal drinks, during which you will have the opportunity to share thoughts & experiences with colleagues from other companies & industries. Register now – a limited number of seats are available per session. Mail us at events@fronteerstrategy.com
When? March 24th & 31st or April 7th
What time? 12.30 – 18.00
Where: Amsterdam centre, The Netherlands
EUR 125,- Download the flyer here
We are a management consulting firm based in Amsterdam. We specialise in Innovation, Brand Development & Co-creation. We explore the boundaries of companies and organisations. Find us at www.fronteerstrategy.com
Successful co-creation doesn’t come cheap. It requieres a number of steps to deserve the trust, energy and ideas of a group or a person. One of the most important steps is to embrace a group of strangers as if you have known them for years and show that you trust them completely. For a while now, I have been looking for a visual or movie that depicts this step and I have found it. Read the rest of this entry »
What makes a good co-creation expert? Let’s
Ever thought of co-creating your campaign? Well, it pays off! A few months ago we’ve had an inspiring session with the Dutch leading rice brand Lassie.
More and more companies feel that the internet is heavily affecting the way they do business. The whole world is upside down, one person with a positive or negative experience of your product / service can mobilize communities in a flash against or in favor of your business. And the ever increasing snowball of information makes online reputation management a day time job.. At least that’s how it seems.
Open Innovation is hot. Companies, organizations and practitioners all over the world are doing it or experimenting with it. At the Institute for Manufacturing in Cambridge some 20 people gathered for a one-day exchange of experiences and viewpoints. Open Innovation managers were present from amongst others Unilever, GlaxoSmithKline, Akzo Nobel, Premier Foods, BAT – as well as people from IfM and NESTA – the UK 100 man-strong innovation agency.
“Organisations call out for more open innovation to stimulate sustainability” was one of the messages during the World Economic Forum in Switzerland last week. Well, we couldn’t agree more.
Making Plans
Fronteer Presents:
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