Posted: July 16th, 2009 | Author: martijn | Filed under: co-creation, public speaking | Tags: Business to Buttons, co-creatie, co-creation, congress, Malmö, open innovatie, open innovation, presentatie, public speaking | No Comments »
I recently enjoyed being part of a great conference in Malmö, Sweden, called Business to Buttons. It was organised by a company called Inuse. The congress was mostly on usability and interaction design. I was invited to talk about co-creation. Something else for a change I guess. It was very interesting, especially from a cultural perspective.
We at Fronteer talk about co-creation strategies all the time, and the 5 guiding principles of it. The second principle is ‘Select the Very Best’, meaning selecting the best people to co-create with (the 1%) or being able to select the best ideas from many. When presenting the principles in a workshop I was confronted with the 12-strong crowd feedback. They found the second principle shocking, undemocratic and radical. But also they found it being liberating and daring. I touched a nerve there. In the land of almost socialism, how could you exclude people? Not listening to the masses? Not weighing everyones opinion? Even in Sweden you can, believe me. Everybody likes to work with the smartest people.
This anecdote illustrates the impact of our rigid selection process when it comes to finding people to co-create with. We at Fronteer spend much time and effort on it and it’s essential to the success of our work. When our clients venture out in social networking (who doesn’t?) we find them the experts and entrepeneurs. When our clients want to dig into old artisan industries, we find them the people that understand the tension fiueld between old and new industries.
For any challenge there is a 1% to crack it.
Posted: July 7th, 2009 | Author: Marieke | Filed under: brand development, research | Tags: brand development, co-creatie, consument, consumer, Frank Piller, merken, onderzoek, research | No Comments »
The research recently performed by Fronteer Strategy and market research bureau Ruigrok | Netpanel has been very well received in the media; it was aired on Radio 1 and the number of websites that published the results of the research exceeded expectations. Amongst them Adformatie, Molblog, Distrifood, VEA, Marketing Tribune and Zibb.
The results, that state that the more accessible a brand, the more it is perceived as “attractive” and “innovative”, are also picked up across the border: Frank Pillar links the research to a recently performed MIT research study by open innovation expert Eric von Hippel and Johann Füller.
Fronteer and some of the brands included in the research were present at Ruigrok’s ‘Zomerborrel’, where the results were presented as well. Some brands have already reacted to it and want to have deeper insights into the results. We are proud and happy that the research has brought about so many reactions and are looking forward to the potential continuation it can have.
Posted: May 20th, 2009 | Author: Marieke | Filed under: co-creation, innovation, TU Delft | Tags: co-creatie, co-creation, inspiratie, inspiration, TU Delft | 1 Comment »
That co-creation is hot right now, we already know. And that many companies are looking for ways to implement it… also no hot news. But sitting still will not lead you in any new direction either. Some advice? Just do it! It doesn’t have to be hard or complicated. Invite some people who know more or different things than you do and voilà: fresh input!
A good example was presented to me yesterday, when we were invited at Read the rest of this entry »
Posted: May 20th, 2009 | Author: Nicole | Filed under: co-creation, innovation, inspiration | Tags: biomimicry, co-creatie, co-creation, open innovatie, open innovation, TU Delft | No Comments »
‘Life can offer 3.8 billion years of well-adapted technology, perhaps we can learn something from it’…
This quote stuck with me after listening to Dayna Baumeister, co-founder of the Biomimicry Guild. She spoke at the TU Delft Alumni Symposium yesterday where we attended her exciting lecture ‘Innovation, Inspired by Nature’.
And did nature inspire us! Read the rest of this entry »
Posted: May 18th, 2009 | Author: Marieke | Filed under: co-creation, innovation, Rooftop | Tags: co-creatie, co-creation, co-creation event, Eindhoven, Rooftop | 1 Comment »
If you are currently working on improving your product- or service development, marketing, communication, online market-research or innovation strategy, prepare to travel ‘south of the rivers’ in a couple of weeks! But also if you are a designer, marketeer, innovation-consultant or CEO, you will not regret a trip to Eindhoven on the 24th of June.
Why?
Because then the first Dutch Co-Creation Event will take place on the High Tech Campus. Read the rest of this entry »
Posted: April 22nd, 2009 | Author: martijn | Filed under: co-creation, innovation, inspiration, research, Rooftop, Whitepaper | Tags: co-creatie, co-creation, onderzoek, research, Rooftop, Whitepaper | No Comments »
In challenging times, new rules apply.
Companies and organisations are searching for tools to help them win their day-to-day battles. They are faced with increasingly challenging questions: where to find future growth? How to deal with the risk of commoditisation? How to innovate from the core? How to get – or stay – connected with customers?
Our clients ask us: can co-creation provide the answer? Our answer: Yes it can, but as with many other solutions, co-creation will only truly deliver if it’s done properly. Co-creation is more than just a tool; it is a program of change. With 8 years of lead-user co-creation experience, Fronteer Strategy has identified a few strong recommendations to anyone wanting to venture out into this area.
In our desire to share these findings, we have written a white paper, which we invite you to read. In this white paper, we identify different types of co-creation (suitable for different types of challenges), present 5 guiding principles for success, discuss the value of co-creation and present a number of inspiring cases from around the world.
Inspired? Triggered? Curious? You can find the complete paper here.
Posted: January 22nd, 2009 | Author: Nicole | Filed under: co-creation, innovation | Tags: co-creatie, co-creation, culture, cultuur, innovatie, innovation | No Comments »
A while ago one of the experts in a Rooftop session dropped a question “So all people are connected… and then what?” It seemed quite bold at first, but he actually was so right, asking for the reason WHY you would want to be connected, why would you want something… just for the sake of wanting it?
It got me thinking about the role of asking ‘why’ in the innovation process. As a child you were always asking why? why? Just to get a grip on things and try to understand things. And even though I still ask this question quite often, I noticed that you often stop asking this and just deal with a situation as it comes along. But how wrong can you be! Read the rest of this entry »
Posted: January 16th, 2009 | Author: martijn | Filed under: co-creation, innovation, Rooftop | Tags: co-creatie, co-creation, Frank Piller, Rooftop | No Comments »
I had the honour of meeting Frank Piller, one of the most knowledgeable people on co-creation, open innovation and mass-customisation. We had set up a meeting since our Rooftop expert co-creation product is the kind of thing Frank researches.
Frank is currently conducting a study on the 65 most important co-creation consultancies or intermediates, he told me in an animated conversation. He is especially looking for examples of well executed co-creation projects and he is invesigating the larger expert based platforms like Innocentive. One of the people admired by Frank was, next to Eric von Hippel, Nikolaus Franke, from the Wirtschaftsuniversitat in Vienna. He also mentioned the success of Innospace, the on-line community based customer research tool, and Hyve, the German design-driven innovation and research firm. Read the rest of this entry »
Posted: January 16th, 2009 | Author: martijn | Filed under: co-creation, Nokia, Rooftop | Tags: co-creatie, co-creation, Helsinki, Nokia, Rooftop | No Comments »
One month ago we held a Rooftop co-creation session in Helsinki for Nokia. The subject involved developing scenarios for using mobile phones in the future. The people we invited to join the excellent Nokia team flew in from Portugal, Belgium, Holland and Sweden. A great mix of backgrounds and characters formed the basis for a successful workshop.
Nokia is actually one of our most cherished clients. They see the true value and meaning of co-creation. Together with them we are exploring the road less travelled in open innovation. This road is one where companies actually allow people from outside to join its challenges for a longer period of time. Nokia intends to come back to our external professionals in a few months to actually touch base on the progress that has been made. And even after that, 9-12 after the session, we would like to review with the entire group what had been done with the workshop outcome. Did it change in any way Nokia’s product portfolio, strategy or vision? I can’t wait to find out.
Discussion continued in any case long after the session in the KLM business class – our private lounge.
Posted: December 22nd, 2008 | Author: Marieke | Filed under: co-creation, inspiration, Rooftop | Tags: co-creatie, co-creation, Rooftop | No Comments »
Co-creation is at the heart of what we do, but what is at the heart of co-creation? In order to answer this question, we decided to give ourselves a dose of our own medicine. We asked an external moderator from Kaos Pilots to lead a co-creation session in which we would participate ourselves.
To get a broad view and diverse input on the subject, we invited three of our clients from Heineken, Bugaboo and Leaseplan and three former expert-participants to join us in this session. Our goal? Get to the essence of co-creation!
Between several exercises ranging from drawing each other’s face without looking at your paper to imaginative sword fighting, various interesting topics were brought to the table. Group discussions eventually led to four co-creation essentials: Read the rest of this entry »
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