Liever Lassie : Campaign Co-creation
Posted: June 17th, 2010 | Author: admin | Filed under: co-creation | Tags: Campaign, co-creation | No Comments »
Ever thought of co-creating your campaign? Well, it pays off! A few months ago we’ve had an inspiring session with the Dutch leading rice brand Lassie. Experts of all kinds collaborated, from famous Dutch cooks, to food- and packaging experts and from to imaginative advertising guys, to magazine-editors.
Our Rooftop method helped the participants to think outside the box, from a consumer perspective. Quite an extensive and fruitful mix of creative brains happen to deliver great results. We knew that, but often we have to deal with long term value and cannot share results on the short term. Now we can.
Recent Comments