10 Insights from a Cambridge Open Innovation seminar – and particularly from Unilever’s approach

Posted: April 22nd, 2010 | Author: martijn | Filed under: co-creation, open innovation | Tags: Cambridge, co-creatie, co-creation, open innovatie, open innovation, Seminar | 2 Comments »

Open Innovation is hot. Companies, organizations and practitioners all over the world are doing it or experimenting with it. At the Institute for Manufacturing in Cambridge some 20 people gathered for a one-day exchange of experiences and viewpoints. Open Innovation managers were present from amongst others Unilever, GlaxoSmithKline, Akzo Nobel, Premier Foods, BAT – as well as people from IfM and NESTA – the UK 100 man-strong innovation agency.