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	<title>UPDATES FROM THE FRONTEER &#187; brand development</title>
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		<title>Lovemarks vs Brands That Grow : &#8216;The Gloves are Off&#8217;</title>
		<link>http://www.fronteerstrategy.com/blog/lovemarks-vs-brands-that-grow-the-gloves-are-off/</link>
		<comments>http://www.fronteerstrategy.com/blog/lovemarks-vs-brands-that-grow-the-gloves-are-off/#comments</comments>
		<pubDate>Thu, 16 Jun 2011 09:13:51 +0000</pubDate>
		<dc:creator>J A M E S</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[brand development]]></category>
		<category><![CDATA[Byron Sharpe]]></category>
		<category><![CDATA[Emoday]]></category>
		<category><![CDATA[How Brands Grow]]></category>
		<category><![CDATA[Kevin Roberts]]></category>
		<category><![CDATA[Lovemarks]]></category>

		<guid isPermaLink="false">http://www.fronteerstrategy.com/blog/?p=1435</guid>
		<description><![CDATA[One of the perks of writing for great magazines like Second Sight is that you can sneak into conferences under the cover of journalism. This week i blagged into EMODAY, an event organised by the excellent Tijdschrift voor Marketing about the role of emotions in marketing. Speakers included ING Insurance&#8217;s Chris Kersbergen, Roland &#38; Rogier [...]]]></description>
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		<slash:comments>5</slash:comments>
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		<title>Is empathy the new frontier in business?</title>
		<link>http://www.fronteerstrategy.com/blog/is-empathy-the-new-frontier-in-business/</link>
		<comments>http://www.fronteerstrategy.com/blog/is-empathy-the-new-frontier-in-business/#comments</comments>
		<pubDate>Mon, 19 Jul 2010 14:55:56 +0000</pubDate>
		<dc:creator>hein</dc:creator>
				<category><![CDATA[Amsterdam]]></category>
		<category><![CDATA[brand development]]></category>
		<category><![CDATA[Empathy]]></category>
		<category><![CDATA[Hash-Tag Model]]></category>
		<category><![CDATA[innovation]]></category>
		<category><![CDATA[strategy]]></category>
		<category><![CDATA[Touchpoint]]></category>
		<category><![CDATA[empathie monitor 2010]]></category>
		<category><![CDATA[Fronteer]]></category>
		<category><![CDATA[onderzoek]]></category>
		<category><![CDATA[research]]></category>
		<category><![CDATA[touchpoints]]></category>

		<guid isPermaLink="false">http://www.fronteerstrategy.com/blog/?p=1005</guid>
		<description><![CDATA[On July 9th we held a workshop on business empathy with 4 major Dutch companies, all leaders in their category: banking, supermarkets, rice and cable companies. This workshop was part of the Dutch Empathy Monitor 2010, conducted by Ruigrok &#124; Netpanel in cooperation with Fronteer Strategy. One of the interesting outcomes: there is a positive [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Strong media interest for Fronteer study on relationship between &#8216;open-ness&#8217; and &#8216;attractiveness&#8217; of brands</title>
		<link>http://www.fronteerstrategy.com/blog/strong-media-interest-for-fronteer-study-on-relationship-between-open-ness-and-attractiveness-of-brands/</link>
		<comments>http://www.fronteerstrategy.com/blog/strong-media-interest-for-fronteer-study-on-relationship-between-open-ness-and-attractiveness-of-brands/#comments</comments>
		<pubDate>Tue, 07 Jul 2009 10:23:17 +0000</pubDate>
		<dc:creator>Marieke</dc:creator>
				<category><![CDATA[brand development]]></category>
		<category><![CDATA[research]]></category>
		<category><![CDATA[co-creatie]]></category>
		<category><![CDATA[consument]]></category>
		<category><![CDATA[consumer]]></category>
		<category><![CDATA[Frank Piller]]></category>
		<category><![CDATA[merken]]></category>
		<category><![CDATA[onderzoek]]></category>

		<guid isPermaLink="false">http://www.fronteerstrategy.com/blog/?p=347</guid>
		<description><![CDATA[The research recently performed by Fronteer Strategy and market research bureau Ruigrok &#124; Netpanel has been very well received in the media; it was aired on Radio 1 and the number of websites that published the results of the research exceeded expectations. Amongst them Adformatie, Molblog, Distrifood, VEA, Marketing Tribune and Zibb. The results, that [...]]]></description>
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		<title>Research shows: Open brands are most populair</title>
		<link>http://www.fronteerstrategy.com/blog/682/</link>
		<comments>http://www.fronteerstrategy.com/blog/682/#comments</comments>
		<pubDate>Thu, 18 Jun 2009 11:06:00 +0000</pubDate>
		<dc:creator>martijn</dc:creator>
				<category><![CDATA[brand development]]></category>
		<category><![CDATA[Empathy]]></category>
		<category><![CDATA[research]]></category>
		<category><![CDATA[open]]></category>

		<guid isPermaLink="false">http://www.fronteerstrategy.com/blog/?p=682</guid>
		<description><![CDATA[“The more accessible a brand, the more it is perceived as attractive and innovative.” This is the result of a research amongst 500 Dutch consumers, performed by market research bureau Ruigrok &#124; Netpanel in cooperation with strategic consultancy firm Fronteer Strategy. The research looked on the impact of openness of a company on brand value [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>You think people love Apple now? Watch them scream 25 years ago</title>
		<link>http://www.fronteerstrategy.com/blog/you-think-people-love-apple-now-watch-them-scream-25-years-ago/</link>
		<comments>http://www.fronteerstrategy.com/blog/you-think-people-love-apple-now-watch-them-scream-25-years-ago/#comments</comments>
		<pubDate>Tue, 27 Jan 2009 12:52:25 +0000</pubDate>
		<dc:creator>martijn</dc:creator>
				<category><![CDATA[Apple]]></category>
		<category><![CDATA[innovation]]></category>
		<category><![CDATA[inspiration]]></category>
		<category><![CDATA[brand development]]></category>
		<category><![CDATA[innovatie]]></category>
		<category><![CDATA[inspiratie]]></category>
		<category><![CDATA[merken]]></category>

		<guid isPermaLink="false">http://www.fronteerstrategy.com/blog/?p=138</guid>
		<description><![CDATA[You can find Steve Jobs&#8217; first big presentation from 1984 online. Hear the crowd soaring. When we at Fronteer talk about smart brands, we talk about Apple (sometimes). The thing is, this brand is built in a quarter century. It was carefully constructed and nurtured over the years. When you have people screaming for more at your [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>GREAT! Another consulting firm&#8230;</title>
		<link>http://www.fronteerstrategy.com/blog/just-what-the-world-needed/</link>
		<comments>http://www.fronteerstrategy.com/blog/just-what-the-world-needed/#comments</comments>
		<pubDate>Wed, 08 Oct 2008 03:53:09 +0000</pubDate>
		<dc:creator>Marieke</dc:creator>
				<category><![CDATA[brand development]]></category>
		<category><![CDATA[co-creation]]></category>
		<category><![CDATA[innovation]]></category>
		<category><![CDATA[Rooftop]]></category>
		<category><![CDATA[co-creatie]]></category>
		<category><![CDATA[consultancy]]></category>
		<category><![CDATA[Fronteer]]></category>
		<category><![CDATA[innovatie]]></category>
		<category><![CDATA[merken]]></category>

		<guid isPermaLink="false">http://www.fronteerstrategy.com/blog/?p=98</guid>
		<description><![CDATA[JUST WHAT THE WORLD NEEDED Actually, no. Fronteer Strategy isn’t ‘just’ another consulting firm, but one with a clear idea of why, how and what. The ‘double e’ is a conscious typo (thanks for warning me though, mum) that refers to our backgrounds: engineer, marketeer… and anthropologist. We apply our wide variety of interests and [...]]]></description>
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		<slash:comments>0</slash:comments>
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