Posted: October 19th, 2011 | Author: Marieke | Filed under: Apps, co-creation, Mobile | No Comments »
That is what many companies these days are thinking because they believe it can bring them value. However, having an app just for the sake of it has never brought any company or brand anything but disappointment and unnecessary costs. An app has to add value for its user, it has to have a reason of being, and – as I have learned from our friends at Icemobile – a successful app is personal, relevant, easy, smart, time-saving, inspiring, genuine and/or empathic. Read the rest of this entry »
Posted: October 7th, 2011 | Author: Joost | Filed under: inspiration | No Comments »
One of the nicest things of working at the Fronteer, is that we quite often get to meet new, great and inspiring people; one of the more difficult ones is that we automatically also have to say goodbye sometimes. Last Friday, a day that happened to be one of the most beautiful days of summer in Amsterdam, we did both.
During our semi-annual Team Training Day (theme: ‘Trends and Service Design’), we were firstly joined by two new team members – our new interns Ingeborg and Charisma! Welcome on board! Furthermore Andrea Wiegman (founder of Second Sight) and Erik Roscam Abbing (Zilver innovation and writer of the book ‘Brand driven innovation’) dropped by to share their expertise on respectively trend watching and service design. Big thanks to you: we were left inspired and full of positive energy!
Unfortunately, after a great boat-trip through the Amsterdam canals, we also had to say goodbye to someone: Florine, who joined us last January, as one of our new associate consultants, preferred the idea of living the expat life in Singapore above living the Fronteer-life in Amsterdam, and took off. Luckily for us, she will be running our new Fronteer Strategy Singapore field office. As we say in Dutch: ‘Uit het oog, maar niet uit het hart’ – which in English means so much as: ‘We’re gonna miss you terribly’.
Flo, thanks for the honor of having you here, for your enthusiasm and your dedication – we wish you all the best starting things up in Singapore!
Posted: September 21st, 2011 | Author: Marieke | Filed under: Uncategorized | No Comments »
The ubiquitous American technology company Google has been voted most empathic brand of 2011, according to the Dutch audience. This is the result of the Empathy Monitor, an annual survey conducted by research Company Ruigrok | NetPanel and Fronteer Strategy. It tests 100 national and international brands in The Netherlands, spread over 15 categories. 2839 Dutch participants rated the brands on empathy, attractiveness and innovation.
Below the full press release (in Dutch). More information can be found on the Empathy Monitor website. Read the rest of this entry »
Posted: September 16th, 2011 | Author: Nicole | Filed under: Uncategorized | No Comments »
One of the latest projects we’ve contributed to (in coop with IceMobile) has just gone live!
‘Philips AVENT launches a new, next generation version of the ‘My Baby & Me’ iPhone app which goes even further to meet the needs expressed by moms. The app offers a range of features to help moms keep track of their baby’s development and share their special baby moments with loved ones. Through the new 2.0 version, Philips AVENT allows moms to create a video of their baby’s special moments.’
During development, the My Baby & Me app was tested and refined through our online validation tool. We worked together with IceMobile, the Philips team and expert lead-users that were hand-picked across the globe, to validate and enrich the existing concept through online surveys, a digital co-creation platform and 1-on-1 skype conversations.
Check the full press release here or download the app directly here.
Posted: August 19th, 2011 | Author: Joost | Filed under: Uncategorized | 1 Comment »
The streets of Great Britain are filled with riots and fire. A German-French coalition, somewhat affectionately referred to as ‘Merkozy’, attempts to render the shapes of a new, more advanced and economically flavored EU-era. At the same time in The Netherlands – along with many other countries – local and national politics and public opinion appear to be more polarized than ever before. I am not a huge fan of the word ‘momentum’, but this sure feels like what – I think – can be held a true ‘momentum’ in the making: people appear to be tired with their current governments, lack of influence and politics, and they want change. True change , that is – no more panem et circenses.
Read the rest of this entry »
Posted: August 8th, 2011 | Author: Joost | Filed under: Uncategorized | No Comments »
Graphic, motion, fashion, interior and product designers, reunite: Heineken is on the lookout for your talent! Launching the first edition of it’s Open Design Exploration, it aims to create ‘the club of the future’ – together with the best designing minds on the planet. And if you’re talking about the best, there is always Joy’s Law to remind you that the most of the best ‘usually work for someone else’. Mark van Iterson, Head of Global Design at Heineken, is in charge of this project. We thought we’d inspire you with his new project as Mark is a close Fronteer-affilate.
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Posted: July 20th, 2011 | Author: Nicole | Filed under: co-creation, innovation, open innovation, Rooftop, Rooftop Garden, strategy, sustainability | No Comments »
We proudly present: our newest whitepaper!
Sustainability is an important and urgent topic on any organisation’s agenda. Recent studies have shown it should not be seen as a cost restraint anymore, but as a source of opportunity, innovation and competitive advantage. Businesses play a special role with respect to sustainability. They are (in)direct contributors to the environmental problems, however they are also more than any other institution, focused on innovation and change.
Read the rest of this entry »
Posted: July 12th, 2011 | Author: The Fronteer Office | Filed under: Amsterdam, Berlin, Denim, Design, Dutch Denim Diner, Fashion | Tags: Amsterdam, Berlin, denim, Design, Dutch Denim Diner, Fashion | 1 Comment »
Last week (6-8 July) Berlin Fashion city was enriched by the presence of Der Georg, THE Dutch Denim Diner in Berlin. Three days of Dutch Denim, one location, George Amsterdam, Lunch all day, networking possibilities, Bugaboo’s design carrousel and an awesome atmosphere. It was not in question where Dutch Brands would go besides their busy Bread & Butter schedule.
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Posted: June 20th, 2011 | Author: The Fronteer Office | Filed under: Radical decentralisation, Signals, Trends | No Comments »
Listening to the speakers on the Secondsight trend event, I couldn’t help but think that we are more and more entering a Do-It-Ourselves society. A society in which ordinary citizens can go about existing power structures and shape their lives as they see fit, empowered by modern economical and technological transparency.
On the 15th of June 2011, Secondsight (Trendwatching platform) organised an inspiring event on the interpretation and implementation of trends. The event was situated in ABN AMRO’s very inspiring Dialogue House, a workspace with an inspiring atmosphere, colorfully decorated and good coffee.
Instead of discussing the latest trends and movements of today’s life, the starting point of the seminar was about the interpretation of trends and translating them into constructive concepts. Answering the topic of the day; Great trend and now what? Among guest speakers were trend experts and entrepreneurs with very inspiring interpretations and concepts bordering on today’s trends.
Read the rest of this entry »
Posted: June 20th, 2011 | Author: Joost | Filed under: Amsterdam, Berlin, Denim, Design, Dutch Denim Diner, Fashion, Uncategorized | No Comments »
In three weeks time Berlin fashion city will be enriched by the presence of the Dutch Denim Diner: a 4 day Pop-up restaurant in which Dutch and International fashion and design passionates will be brought together, an informal platform for all backgrounds.
The Denim Diner serves ‘Lunch all Day’: expect a typical Amsterdam atmosphere, foods (Café George), drinks and designs. Daily events hosted by creative partners and participating brands create an innovative environment. Among others, Bugaboo’s much spoken of ‘Donkey carrousel’ will be exposed for the first time!
In order to make this event possible, a partnership has been established between DutchDFA, Modint, Cafe George Amsterdam, Wiecher Troost (Appelsap), …,staat, and Fronteer Strategy.
We hope to ‘Denim Dine’ with you in Berlin. For table reservations please contact: DDD@staatpr.nl
Auf wiederschnitzel!
Fronteer Strategy
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