Liever Lassie : Campaign Co-creation

Ever thought of co-creating your campaign? Well, it pays off! A few months ago we’ve had an inspiring session with the Dutch leading rice brand Lassie. Experts of all kinds collaborated, from famous Dutch cooks, to food- and packaging experts and from to imaginative advertising guys, to magazine-editors.

Our Rooftop method helped the participants to think outside the box, from a consumer perspective. Quite an extensive and fruitful mix of creative brains happen to deliver great results. We knew that, but often we have to deal with long term value and cannot share results on the short term. Now we can.

Watch the new commercial here!

At a certain point in the Rooftop session of course we reached the moment of truth. Potatoes are just so embedded in the Dutch culture, they are difficult competition. Nevertheless we all believe the time is right. Aren’t we ready for some variation? Aren’t we ready to move on to the next generation? That will sure give the potato-eaters (Aardappeleters, Vincent van Gogh) some colour in their face!!! What a great idea.

We love rice. And we even more love Lassie, the king of rice.

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