DUTCH DENIM DINER 2011

Last week (6-8 July) Berlin Fashion city was enriched by the presence of Der Georg, THE Dutch Denim Diner in Berlin. Three days of Dutch Denim, one location, George Amsterdam, Lunch all day, networking possibilities, Bugaboo’s design carrousel and an awesome atmosphere. It was not in question where Dutch Brands would go besides their busy Bread & Butter schedule.

The Dutch Diner, located in the cool and raw Alte Münze building with Levi’s and Capsule next door, was a great start for Dutch (Denim) Brands to feel comfortable and connect with other business associates. G-star, Scotch&Soda, Folk, PRPS, Levis, Replay, Fashion Club ’70, Rockford Mills, Gsus Sindustries, J.C Rags, Denham, Wink, HTNK and the Dutch Embassy, they were all there. Where else can you find such an intensity of these great brands and parties?

The big fashion players were happily surprised by the Diner and very enthusiastic about this Dutch Pop-up formula which will be travelling to other fashion cities as well. It was the right place for networking activities, business relations and first plans for partnerships between brands were being hatched. There was no lack of media attention either, so impact and awareness around Dutch Denim was created both in Berlin itself and on international level.

All in all, the Diner was a great success and a lot of fun. This Diner wasn’t accomplished without the strong partnership between DDFA, Modint, Café George, …,Staat, Wiecher Troost (Producer), Bugaboo,  Amsterdam Airport Area and Fronteer Strategy. Most likely we will surprise you with our Dutch Denim Diner in the nearby future…

See you then,

Fronteer Strategy

Share/Bookmark