5 GUIDING PRINCIPLES or… what is successful co-creation made of?

Companies and organisations are searching for tools to help them win their day-to-day battles. They are faced with increasingly challenging questions: where to find future growth? How to deal with the risk of commoditisation? How to innovate from the core? How to get – or stay – connected with customers?

Our clients ask us: can co-creation provide the answer? Our answer: Yes it can, but as with many other solutions, co-creation will only truly deliver if it’s done properly. Co-creation is more than just a tool; it is a program of change. With 8 years of lead-user co-creation experience, Fronteer Strategy has identified a few strong recommendations to anyone wanting to venture out into this area.

In our desire to share these findings, we have written a white paper, which we invite you to read. In this white paper, we identify different types of co-creation (suitable for different types of challenges), present 5 guiding principles for success, discuss the value of co-creation and present a number of inspiring cases from around the world.

Inspired? Triggered? Curious? You can find the complete paper here.