Co-Creation & Sustainability, a perfect match

“Organisations call out for more open innovation to stimulate sustainability” was one of the messages during the World Economic Forum in Switzerland last week. Well, we couldn’t agree more.

During the forum, 10 leading companies among which Nike, Creative Commons and Best Buy announced the launch of Green XChange, a new collaborative project that can change the rules of the game. It’s a platform allowing companies to share their knowledge (IP), co-create and accelerate the development of innovative solutions for sustainability issues.

As we also believe in accelerating the innovation process through co-creation and believe in the value of co-creation for sustainable innovation, Fronteer Strategy and Green Inc have combined strengths and developed Rooftop Garden. Rooftop Garden is a co-creation tool focused on sustainability challenges: “To bring together clever minds, inspiring examples and existing expertise to address sustainability challenges”.

During a Rooftop Garden session a clients’ development team will be temporarily extended with a hand picked group of sustainability experts (both theoretical & practical) to tackle the sustainability challenge at hand. Think, Inspire, Exchange, Create. Not just to develop a vision and find opportunities, but to translate this into concrete results and actions.

There’s so much knowledge and expertise around the world, and sustainability is becoming a priority for many companies. Unfortunately, the wheel is being invented over and over again, and many means are being wasted this way. So why not bring these experts together and knot the ties.

It’s a misconception that sustainability can not or may not be profitable. In fact sustainability challenges can offer a great opportunity. An opportunity to make a change and become more profitable, even on the short term…

“The essential test that should guide CSR is not whether a cause is worthy but whether it presents an opportunity to create shared value” (Michael Porter). And that is exactly what we aim to do with Rooftop Garden.

Interested to find out more? We’re looking forward to your call.