One of the latest projects we’ve contributed to (in coop with IceMobile) has just gone live!
‘Philips AVENT launches a new, next generation version of the ‘My Baby & Me’ iPhone app which goes even further to meet the needs expressed by moms. The app offers a range of features to help moms keep track of their baby’s development and share their special baby moments with loved ones. Through the new 2.0 version, Philips AVENT allows moms to create a video of their baby’s special moments.’
During development, the My Baby & Me app was tested and refined through our online validation tool. We worked together with IceMobile, the Philips team and expert lead-users that were hand-picked across the globe, to validate and enrich the existing concept through online surveys, a digital co-creation platform and 1-on-1 skype conversations.
Check the full press release here or download the app directly here.
The streets of Great Britain are filled with riots and fire. A German-French coalition, somewhat affectionately referred to as ‘Merkozy’, attempts to render the shapes of a new, more advanced and economically flavored EU-era. At the same time in The Netherlands – along with many other countries – local and national politics and public opinion appear to be more polarized than ever before. I am not a huge fan of the word ‘momentum’, but this sure feels like what – I think – can be held a true ‘momentum’ in the making: people appear to be tired with their current governments, lack of influence and politics, and they want change. True change , that is – no more panem et circenses.
Graphic, motion, fashion, interior and product designers, reunite: Heineken is on the lookout for your talent! Launching the first edition of it’s Open Design Exploration, it aims to create ‘the club of the future’ – together with the best designing minds on the planet. And if you’re talking about the best, there is always Joy’s Law to remind you that the most of the best ‘usually work for someone else’. Mark van Iterson, Head of Global Design at Heineken, is in charge of this project. We thought we’d inspire you with his new project as Mark is a close Fronteer-affilate.
In three weeks time Berlin fashion city will be enriched by the presence of the Dutch Denim Diner: a 4 day Pop-up restaurant in which Dutch and International fashion and design passionates will be brought together, an informal platform for all backgrounds.
The Denim Diner serves ‘Lunch all Day’: expect a typical Amsterdam atmosphere, foods (Café George), drinks and designs. Daily events hosted by creative partners and participating brands create an innovative environment. Among others, Bugaboo’s much spoken of ‘Donkey carrousel’ will be exposed for the first time!
In order to make this event possible, a partnership has been established between DutchDFA, Modint, Cafe George Amsterdam, Wiecher Troost (Appelsap), …,staat, and Fronteer Strategy.
We hope to ‘Denim Dine’ with you in Berlin. For table reservations please contact: DDD@staatpr.nl
Lovemarks - all credit to Mr Kevin Roberts of Saatchi & Saatchi
One of the perks of writing for great magazines like Second Sight is that you can sneak into conferences under the cover of journalism. This week i blagged into EMODAY, an event organised by the excellent Tijdschrift voor Marketing about the role of emotions in marketing. Speakers included ING Insurance’s Chris Kersbergen, Roland & Rogier van Kralingen, celebrity AkzoNobel CEO Tex Gunning and ‘keynote’ showmaster Kevin Roberts.
Like many other people out there, i’ve been interested in the Saatchi ‘Lovemarks’ concept since i first heard about it a few years ago. The opportunity of seeing Mr Lovemarks himself present it was my main reason for going. In the good tradition of ad agency brilliance, the model was conceived late at night, at a bar. The essence is a seductively simple framework of 2 axes: (a) Respect and (b) Love. Naturally and instinctively, we all want to be in the top right-hand corner: to be loved AND respected. Why? Because, as Roberts argues… this will get you millions of ‘likes’, increase loyalty and boost your margin.
Last week one of our partners, James Veenhoff, managed to make it to the news twice. Being invited to speak at the Amsterdam Y-Community, Charlotte van Drimmelen - society-reporter at ‘Het Parool’ – caught him explaining how the internet has been affecting the fashion industry since the past decade. Next, James also drew the attention of the ‘Algemeen Dagblad‘ while presenting his particular view on entrepreneurship at The Enterprize Experience in Rotterdam.
Curious about our other public appearances? You can read all about it in our press-section
A global art project called upon thousands of people around the world to co-create a new video for Johnny Cash’ last song. Inspired by the the illustrious singer, people drew frame by frame the video stills. What makes this project so unique is that it is co-creation in its purest form:
People participated because they were truly inspired
The best images were selected (in a few ways)
People connected to each other through one shared canvas
All results are shown on one site, all people got credits
It will continue to evolve, people can still contribute
Concluding, our Co-creation’s 5 Guiding Principles are all part of the equation. But the single most important reason why people joined this co-creation is our first principle: “Inspire Participation”. And Johnny does inspire, even after he passed away.
This week was princess Maxima of Orange’s 40th birthday. In celebration of this joyous occasion, Dutch magazine HP de Tijd asked 40 diverse individuals to write her a letter, giving her advice for her future role as Queen of the Netherlands.
To my great honour (and to be honest, a slight sense of shock), I was invited to contribute to this project alongside politician Lodewijk Asscher, authors Robert Vuijsje and Susan Smit and Hafid Bouazza, poet Ingmar Heytze and publican Patrick Hendrikse. Buy the book or read my contribution here.
This Monday, I had the pleasure of being invited to attend the Amsterdam edition of MoMo (Mobile Monday), focusing on the theme of mobile music.
Full marks for the event, crowd, the line-up of speakers and number of iPad-2′s in the room. I was especially impressed by the effective & efficient MoMo App (shown on my iPad-1 in the picture) which shows the event program and allows you to view back all the speakers on video, Ted-talk style.
Since none of us had been able to go to Austin this season, it was also fun to see Tim Heineke present Shuffler, a Dutch music blog channel platform that won an innovation award at SXSW. Great stuff, we went home and tried it right away. www.shuffler.fm
Thanks to Yuri for the invite (hope to be back next time).
We help brands to innovate. Successfully. We are a management consulting firm based in Amsterdam. We specialise in Innovation, Brand Development & Co-creation. We explore the boundaries of companies and organisations. Find us at www.fronteerstrategy.com
One of the latest projects we’ve contributed to (in coop with IceMobile) has just gone live!
The streets of Great Britain are filled with riots and fire. A German-French coalition, somewhat affectionately referred to as ‘Merkozy’, attempts to render the shapes of a new, more advanced and economically flavored EU-era. At the same time in The Netherlands – along with many other countries – local and national politics and public opinion appear to be more polarized than ever before. I am not a huge fan of the word ‘momentum’, but this sure feels like what – I think – can be held a true ‘momentum’ in the making: people appear to be tired with their current governments, lack of influence and politics, and they want change. True change , that is – no more panem et circenses.
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