Posted: March 23rd, 2009 | Author: martijn | Filed under: co-creation, Rooftop | Tags: Twitter | No Comments »
We have started an ambitious co-creation project for one of the largest financial services in The Netherlands. Since financial products are becoming a commodity, and white label products are starting to appear, large companies have to re-evaluate why they exist.
Our client is looking at it roots and what it can do for entrepreneurs. Where is the added value? One of the participants in a recent session was inspired by our clients challenge. See his tweet on the left. A start of something great?
I love it when a plan does not fall apart straight from the start…
Posted: March 9th, 2009 | Author: Nicole | Filed under: co-creation, Rooftop | Tags: Butterfly Works, development aid, ontwikkelingswerk | No Comments »
The basis for development aid is fragile, people are becoming more critical when it comes to their ‘well spend’ money, and the crisis is not helping… Investors think twice before they invest in projects, let alone consumers like you and me. And if we do invest, we sure as hell like to know what happened to our money! Where did it go, how is it used and what are the results?
These issues were part of the discussion in a very interesting Rooftop session we did last week for Butterfly Works. As Fronteer we were appealed by their refreshing approach towards the development sector so we decided to support them by investing in a Rooftop session. Read the rest of this entry »
Posted: January 16th, 2009 | Author: martijn | Filed under: co-creation, innovation, Rooftop | Tags: co-creatie, co-creation, Frank Piller, Rooftop | No Comments »
I had the honour of meeting Frank Piller, one of the most knowledgeable people on co-creation, open innovation and mass-customisation. We had set up a meeting since our Rooftop expert co-creation product is the kind of thing Frank researches.
Frank is currently conducting a study on the 65 most important co-creation consultancies or intermediates, he told me in an animated conversation. He is especially looking for examples of well executed co-creation projects and he is invesigating the larger expert based platforms like Innocentive. One of the people admired by Frank was, next to Eric von Hippel, Nikolaus Franke, from the Wirtschaftsuniversitat in Vienna. He also mentioned the success of Innospace, the on-line community based customer research tool, and Hyve, the German design-driven innovation and research firm. Read the rest of this entry »
Posted: January 16th, 2009 | Author: martijn | Filed under: co-creation, Nokia, Rooftop | Tags: co-creatie, co-creation, Helsinki, Nokia, Rooftop | No Comments »
One month ago we held a Rooftop co-creation session in Helsinki for Nokia. The subject involved developing scenarios for using mobile phones in the future. The people we invited to join the excellent Nokia team flew in from Portugal, Belgium, Holland and Sweden. A great mix of backgrounds and characters formed the basis for a successful workshop.
Nokia is actually one of our most cherished clients. They see the true value and meaning of co-creation. Together with them we are exploring the road less travelled in open innovation. This road is one where companies actually allow people from outside to join its challenges for a longer period of time. Nokia intends to come back to our external professionals in a few months to actually touch base on the progress that has been made. And even after that, 9-12 after the session, we would like to review with the entire group what had been done with the workshop outcome. Did it change in any way Nokia’s product portfolio, strategy or vision? I can’t wait to find out.
Discussion continued in any case long after the session in the KLM business class – our private lounge.
Posted: December 22nd, 2008 | Author: Marieke | Filed under: co-creation, inspiration, Rooftop | Tags: co-creatie, co-creation, Rooftop | No Comments »
Co-creation is at the heart of what we do, but what is at the heart of co-creation? In order to answer this question, we decided to give ourselves a dose of our own medicine. We asked an external moderator from Kaos Pilots to lead a co-creation session in which we would participate ourselves.
To get a broad view and diverse input on the subject, we invited three of our clients from Heineken, Bugaboo and Leaseplan and three former expert-participants to join us in this session. Our goal? Get to the essence of co-creation!
Between several exercises ranging from drawing each other’s face without looking at your paper to imaginative sword fighting, various interesting topics were brought to the table. Group discussions eventually led to four co-creation essentials: Read the rest of this entry »
Posted: October 8th, 2008 | Author: Marieke | Filed under: brand development, co-creation, innovation, Rooftop | Tags: brand development, co-creatie, co-creation, consultancy, Fronteer, innovatie, innovation, merken | No Comments »
JUST WHAT THE WORLD NEEDEDActually, no. Fronteer Strategy isn’t ‘just’ another consulting firm, but one with a clear idea of why, how and what. The ‘double e’ is a conscious typo (thanks for warning me though, mum) that refers to our backgrounds: engineer, marketeer… and anthropologist. We apply our wide variety of interests and experience to develop clutter-cutting marketing strategy: innovation, co-creation and brand development. Read the rest of this entry »
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