Posted: July 20th, 2011 | Author: Nicole | Filed under: co-creation, innovation, open innovation, Rooftop, Rooftop Garden, strategy, sustainability | No Comments »
We proudly present: our newest whitepaper!
Sustainability is an important and urgent topic on any organisation’s agenda. Recent studies have shown it should not be seen as a cost restraint anymore, but as a source of opportunity, innovation and competitive advantage. Businesses play a special role with respect to sustainability. They are (in)direct contributors to the environmental problems, however they are also more than any other institution, focused on innovation and change.
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Posted: October 22nd, 2010 | Author: Nicole | Filed under: co-creation, Event, innovation, inspiration, Rooftop Garden, sustainability | No Comments »
Last week I was invited to give a presentation and workshop on sustainability & co-creation at a NIMA expert class. After having done several projects on sustainable innovation involving our Rooftop Garden tool, I was very happy to do so. But besides the fact that it’s great to share some of your own experience, I always enjoy listening to other people’s stories as well…
The day started of by asking attendees what were there most urgent questions or issues. And even though the group was very diverse, most of the questions came down to the following 3 topics:
1. There’s a tension between short term actions and a long term vision; where to start?
2. A mismatch exists between priorities of different departments; how to gain internal commitment and (top management) support?
3. When does going green become greenwashing: what do I, or do I not communicate?
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Posted: June 22nd, 2010 | Author: martijn | Filed under: co-creation, public speaking, Rooftop Garden | Tags: co-creatie, co-creation, cocreatie, cocreation, Rooftop, Rooftop Garden, sustainability | No Comments »
Last month I had the great pleasure of presenting our vision on sustainability & co-creation at an event organised by Brand New Design – one of the leading packaging design agencies in The Netherlands. Brand New had gathered 101 inspiring examples of sustainable packaging from around the world. The 101 examples will travel Europe the coming months and hopefully will be available in a book later this year. Adformatie also covered the event (in Dutch). Here is the PDF.
We believe that the sustainability challenge is too big and too complex for anyone to tackle alone. There is no right or wrong, there are merely data points, opinions, visions and personal experiences. What is important then for any company or brand is to work together with experts, partners, suppliers and customers to find out how sustainability relates to their brand promise and business models.
The presentation that I gave is available on SlideShare. In it we make a case for co-creation being a method to create sustainable strategies. Our Rooftop Garden sustainable co-creation tool would be an example of that. Enjoy our presentation and please give us your feedback.
And for those of you who want instant satisfaction: read the rest of this entry for the 10 Green Rules
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