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	<title>UPDATES FROM THE FRONTEER &#187; research</title>
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		<title>Strong media interest for Fronteer study on relationship between &#8216;open-ness&#8217; and &#8216;attractiveness&#8217; of brands</title>
		<link>http://www.fronteerstrategy.com/blog/strong-media-interest-for-fronteer-study-on-relationship-between-open-ness-and-attractiveness-of-brands/</link>
		<comments>http://www.fronteerstrategy.com/blog/strong-media-interest-for-fronteer-study-on-relationship-between-open-ness-and-attractiveness-of-brands/#comments</comments>
		<pubDate>Tue, 07 Jul 2009 10:23:17 +0000</pubDate>
		<dc:creator>Marieke</dc:creator>
				<category><![CDATA[brand development]]></category>
		<category><![CDATA[research]]></category>
		<category><![CDATA[co-creatie]]></category>
		<category><![CDATA[consument]]></category>
		<category><![CDATA[consumer]]></category>
		<category><![CDATA[Frank Piller]]></category>
		<category><![CDATA[merken]]></category>
		<category><![CDATA[onderzoek]]></category>

		<guid isPermaLink="false">http://www.fronteerstrategy.com/blog/?p=347</guid>
		<description><![CDATA[The research recently performed by Fronteer Strategy and market research bureau Ruigrok &#124; Netpanel has been very well received in the media; it was aired on Radio 1 and the number of websites that published the results of the research exceeded expectations. Amongst them Adformatie, Molblog, Distrifood, VEA, Marketing Tribune and Zibb. The results, that [...]]]></description>
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		<title>Uit onderzoek blijkt: Toegankelijke merken zijn het meest populair</title>
		<link>http://www.fronteerstrategy.com/blog/toegankelijke-merken-meest-populair/</link>
		<comments>http://www.fronteerstrategy.com/blog/toegankelijke-merken-meest-populair/#comments</comments>
		<pubDate>Thu, 18 Jun 2009 15:36:56 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[co-creation]]></category>
		<category><![CDATA[research]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[merken]]></category>
		<category><![CDATA[onderzoek]]></category>

		<guid isPermaLink="false">http://www.fronteerstrategy.com/blog/?p=321</guid>
		<description><![CDATA[Douwe Egberts, Albert Heijn en Rabobank vormen het erepodium van meest toegankelijke merken. Een consumentenwaardering om jaloers op te zijn, want hoe toegankelijker een merk, hoe aantrekkelijker. Zo blijkt uit een onderzoek onder ruim 500 Nederlanders, uitgevoerd door marktonderzoekbureau Ruigrok &#124; NetPanel in samenwerking met strategisch adviesbureau Fronteer Strategy. De drie Nederlandse giganten voeren de [...]]]></description>
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		<title>Research shows: Open brands are most populair</title>
		<link>http://www.fronteerstrategy.com/blog/682/</link>
		<comments>http://www.fronteerstrategy.com/blog/682/#comments</comments>
		<pubDate>Thu, 18 Jun 2009 11:06:00 +0000</pubDate>
		<dc:creator>martijn</dc:creator>
				<category><![CDATA[brand development]]></category>
		<category><![CDATA[Empathy]]></category>
		<category><![CDATA[research]]></category>
		<category><![CDATA[open]]></category>

		<guid isPermaLink="false">http://www.fronteerstrategy.com/blog/?p=682</guid>
		<description><![CDATA[“The more accessible a brand, the more it is perceived as attractive and innovative.” This is the result of a research amongst 500 Dutch consumers, performed by market research bureau Ruigrok &#124; Netpanel in cooperation with strategic consultancy firm Fronteer Strategy. The research looked on the impact of openness of a company on brand value [...]]]></description>
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		<title>5 GUIDING PRINCIPLES or&#8230; what is successful co-creation made of?</title>
		<link>http://www.fronteerstrategy.com/blog/co-creations-5-guiding-principles-or-what-is-successful-co-creation-made-of/</link>
		<comments>http://www.fronteerstrategy.com/blog/co-creations-5-guiding-principles-or-what-is-successful-co-creation-made-of/#comments</comments>
		<pubDate>Wed, 22 Apr 2009 13:18:30 +0000</pubDate>
		<dc:creator>martijn</dc:creator>
				<category><![CDATA[co-creation]]></category>
		<category><![CDATA[innovation]]></category>
		<category><![CDATA[inspiration]]></category>
		<category><![CDATA[research]]></category>
		<category><![CDATA[Rooftop]]></category>
		<category><![CDATA[Whitepaper]]></category>
		<category><![CDATA[co-creatie]]></category>
		<category><![CDATA[onderzoek]]></category>

		<guid isPermaLink="false">http://www.fronteerstrategy.com/blog/?p=161</guid>
		<description><![CDATA[In challenging times, new rules apply. Companies and organisations are searching for tools to help them win their day-to-day battles. They are faced with increasingly challenging questions: where to find future growth? How to deal with the risk of commoditisation? How to innovate from the core? How to get &#8211; or stay &#8211; connected with [...]]]></description>
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		<title>Cute Cute Cute</title>
		<link>http://www.fronteerstrategy.com/blog/cute-cute-cute/</link>
		<comments>http://www.fronteerstrategy.com/blog/cute-cute-cute/#comments</comments>
		<pubDate>Fri, 16 Jan 2009 13:01:39 +0000</pubDate>
		<dc:creator>martijn</dc:creator>
				<category><![CDATA[innovation]]></category>
		<category><![CDATA[inspiration]]></category>
		<category><![CDATA[Japan]]></category>
		<category><![CDATA[research]]></category>
		<category><![CDATA[innovatie]]></category>
		<category><![CDATA[onderzoek]]></category>

		<guid isPermaLink="false">http://www.fronteerstrategy.com/blog/?p=142</guid>
		<description><![CDATA[Japan is the country of Kawaii &#8211; meaning cute (amongst others). Doing some pretty serious retailing research in Japan we found out that even grown up businesses are heavily influenced by this miraculous little word. Women determine what is bought and what not. Men get pocket money. Cars, food, travel goods, clothes,  anything really, bought by women. [...]]]></description>
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