Posted: May 20th, 2009 | Author: Nicole | Filed under: co-creation, innovation, inspiration | Tags: biomimicry, co-creatie, co-creation, open innovatie, open innovation, TU Delft | No Comments »
‘Life can offer 3.8 billion years of well-adapted technology, perhaps we can learn something from it’…
This quote stuck with me after listening to Dayna Baumeister, co-founder of the Biomimicry Guild. She spoke at the TU Delft Alumni Symposium yesterday where we attended her exciting lecture ‘Innovation, Inspired by Nature’.
And did nature inspire us! Read the rest of this entry »
Posted: April 22nd, 2009 | Author: martijn | Filed under: co-creation, innovation, inspiration, research, Rooftop, Whitepaper | Tags: co-creatie, co-creation, onderzoek, research, Rooftop, Whitepaper | No Comments »
In challenging times, new rules apply.
Companies and organisations are searching for tools to help them win their day-to-day battles. They are faced with increasingly challenging questions: where to find future growth? How to deal with the risk of commoditisation? How to innovate from the core? How to get – or stay – connected with customers?
Our clients ask us: can co-creation provide the answer? Our answer: Yes it can, but as with many other solutions, co-creation will only truly deliver if it’s done properly. Co-creation is more than just a tool; it is a program of change. With 8 years of lead-user co-creation experience, Fronteer Strategy has identified a few strong recommendations to anyone wanting to venture out into this area.
In our desire to share these findings, we have written a white paper, which we invite you to read. In this white paper, we identify different types of co-creation (suitable for different types of challenges), present 5 guiding principles for success, discuss the value of co-creation and present a number of inspiring cases from around the world.
Inspired? Triggered? Curious? You can find the complete paper here.
Posted: February 13th, 2009 | Author: Nicole | Filed under: communities, inspiration | Tags: community, inspiratie, inspiration, Social Strategy Talk | No Comments »
One thing is clear, communities are hot. They seem to be popping up all around us as an increasing number of companies and people have the growing urge to ‘start a community’. But where to start?
Last week we attended the 3rd Social Strategy Talk at the Westerunie, titled ‘Doe mij een community’. PSV, de Rabobank, a podcast priest and an Obama campaign member shared their experience and knowledge on creating and maintaining a community. Below a little more on the lessons learned. Read the rest of this entry »
Posted: January 27th, 2009 | Author: martijn | Filed under: Apple, innovation, inspiration | Tags: Apple, brand development, innovatie, innovation, inspiratie, inspiration, merken | No Comments »
You can find Steve Jobs’ first big presentation from 1984 online. Hear the crowd soaring. When we at Fronteer talk about smart brands, we talk about Apple (sometimes). The thing is, this brand is built in a quarter century. It was carefully constructed and nurtured over the years.
When you have people screaming for more at your first real introduction, and 25 years later still… what can we add to that? Read the rest of this entry »
Posted: January 16th, 2009 | Author: martijn | Filed under: innovation, inspiration, Japan, research | Tags: innovatie, innovation, Japan, onderzoek, research | No Comments »
Japan is the country of Kawaii – meaning cute (amongst others). Doing some pretty serious retailing research in Japan we found out that even grown up businesses are heavily influenced by this miraculous little word.
Women determine what is bought and what not. Men get pocket money. Cars, food, travel goods, clothes, anything really, bought by women. What do women want? Colour and pretty curves basically. This means that entire categories have to adopt to this and that foreign brands have to be well aware of the impact it has on their ranges. This combined with a very strong hype culture makes doing business in Japan tricky to say the least. Read the rest of this entry »
Posted: December 22nd, 2008 | Author: Marieke | Filed under: co-creation, inspiration, Rooftop | Tags: co-creatie, co-creation, Rooftop | No Comments »
Co-creation is at the heart of what we do, but what is at the heart of co-creation? In order to answer this question, we decided to give ourselves a dose of our own medicine. We asked an external moderator from Kaos Pilots to lead a co-creation session in which we would participate ourselves.
To get a broad view and diverse input on the subject, we invited three of our clients from Heineken, Bugaboo and Leaseplan and three former expert-participants to join us in this session. Our goal? Get to the essence of co-creation!
Between several exercises ranging from drawing each other’s face without looking at your paper to imaginative sword fighting, various interesting topics were brought to the table. Group discussions eventually led to four co-creation essentials: Read the rest of this entry »
Posted: December 10th, 2008 | Author: J A M E S | Filed under: column, inspiration | Tags: Amsterdam, Monocle | No Comments »
WHAT MAKES A CITY SUCCESSFUL?
Amsterdam Topstad is an ambitious project initiated by alderman Lodewijk Asscher, to mobilise entrepreneurs and individuals into a movement to get Amsterdam in the Top 5 lists of most popular, succesful, habitable, etc, etc cities of the world. The Topstad team organise regular ‘inspiration & network’ meetings to keep the fires burning.
Yesterday’s session (charmingly organised at a former pathology lab) focused on consequences of ‘The Crisis’ and what it means in terms of challenges and opportunities for Amsterdam. Guest lecturer was none less than Tyler Brulee, founder of our Wallpaper and Monocle (our favourit magazine of the moment) – arguably one of the world’s most inspiring lights on the topics of ‘How to make urban living as rich as possible’. Read the rest of this entry »
Posted: December 1st, 2008 | Author: J A M E S | Filed under: inspiration, Internet, XS4ALL | Tags: Internet | No Comments »
Last week, our partners XS4ALL (Holland’s premier internet provider) celebrated 15 years of internet in the Netherlands. All subscribers were invited to take part in a conference called FIFI (hence the pink dog) which stands for Fear It or Fix It.
To comemmorate this special occasion, XS4ALL and Fronteer Strategy collaborated on an ‘Inspiration Book’ called “>5″ : 26 visions of what the internet is expected to ‘bring’ us in the next 5 years. Rather than carting out the ‘usual suspect’ internet gurus, we decided to ‘keep it real’ by asking ‘normal people’ about their fears, hopes and expectations of the next 5 years online. Read the rest of this entry »
Posted: November 19th, 2008 | Author: Nicole | Filed under: inspiration | Tags: retail | No Comments »
Last week we were off to the Big Apple, doing a retailer landscape analysis for one of our cherished clients. Although the city was as vibrant and lively as ever, we soon got to see the flipside of it…
The overall message was clear: business really has changed for retailers the last couple of months. Whether you’re an independent store, a chain or department store, the retailer landscape has some difficult times ahead. Several smaller players are expected to close their doors somewhere these coming months and according to most retailers, the worst has yet to come.
But how to survive? It’s easier when money is moving and people are spending, but in times of recession retailers really have to be creative to get their share. In that case, perhaps it means that they shouldn’t focus on what might not work, but rather think of what could work, explore boundaries. It’s a time where companies have to get inventive and get resourceful to stand out.
Luckily for us, there was one retailer who invited this brilliant, famous little character to his store to trigger the crowds. That’s where we found out that… Kermit the Frog is still alive!!
Posted: October 27th, 2008 | Author: Marieke | Filed under: co-creation, innovation, inspiration | Tags: co-creation, Frank Piller, open innovation | 1 Comment »
How to achieve a 30% profit margin with no risk, no Ph.d., no capital investment, no R&D and (almost) no employees?
This was the kick off question of a masterclass I attended last Thursday. The man raising this question was Frank Piller. To be honest I had never heard of this man before, until I was invited to his masterclass. I quickly discovered that Frank Piller is regarded as one of the leading experts in the fields of mass customization, co-creation & open innovation, frequently being quoted by the NYT, Financial Times, etc. Quite an impressive man so to speak. There I was, one of the 25 people sitting in his class and I knew the company he had presented in his first question. Read the rest of this entry »
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