Co-creation prerequisites: ‘Embrace a stranger as one’s own’

Successful co-creation doesn’t come cheap. It requieres a number of steps to deserve the trust, energy and ideas of a group or a person. One of the most important steps is to embrace a group of strangers as if you have known them for years and show that you trust them completely. For a while now, I have been looking for a visual or movie that depicts this step and I have found it. Read the rest of this entry »

Co-Creation Workshop: Business Model Generation

Defining and choosing the right business model is one of the main problems when starting a new business or launching a new product / service. But also a change in market circumstances can force you to reconsider your current business model. Fronteer Strategy identified this need amongst many of our close contacts and decided to act upon this increasing need.

On Tuesday July 6th, a diverse audience of entrepreneurs, consultants and investors assembled in Amsterdam for an inspirational workshop for the Business Model Generation facilitated by Fronteer Strategy. Read the rest of this entry »

The Copenhagen Co-creation Manifesto

I have seldomly experienced such a rich event as the Copenhagen Co-creation summit a few weeks ago. The level of discussions and participants was fantastic. I needed weeks to digest all the information. I am back now. What was going on? The Danish Design Association had decided to take a bold step. Why not writing a Co-creation manifesto rather than beating around the bush all the time? Let’s nail it! But we didn’t. Of course not. When you have 30 people co-creating, the answer never comes immediately. It will take some time. Some more thinking. But: I was very happy with the definition my group came up with after the sessions:

- Co-creation unlocks collectivy creativity of people to create deeply relevant solutions -

It might sounds a bit dreamy, but so then the event was. We dreamt about a future world where co-creation would tap into the unlimited resource of collective global brainpower. New solutions would create far better worlds and would end the one-way consumption currently going on.

My conclusion after the event was: yes, co-creation is very difficult – and especially because of how organisations are structured right now – but it is a movement that cannot be stopped. There is no way back. We are all opening up and will refuse to close again.

Read the Manifesto and watch the great video.

How did P&G do it? Hear it from A.G. Lafley himself

If there is one company that leads the way in Open Innovation and co-creation it is P&G. It’s former CEO calls himself the Chief Innovation Officer, inspires its employees, sits in innovation reviews and even wrote a book about it. P&G tells people that many products have been ‘proudly developed elsewhere’ and sets its target to 50% for innovations coming from outside the P&G business units. Connect & Develop is their program and it has been running since 2002. I find this pretty OK.

Much has been written and said about P&G, but hearing it from the horse’s mouth is powerful. Watch the interview with Lafley here or read my exerpt below. Or do both. Read the rest of this entry »

Creative Company Conference 2009 – Amsterdam

This week, I visited the Creative Company Conference in Amsterdam. A number of speakers was very interesting, including mister Amnon Levav of the Israeli firm Innovation SIT who spoke inspiringly about how innovation is often stimulated through challenges or discomfort, and usually found at the end of the path of MOST resistance. His analysis of structural, functional and relational ‘fixedness’ traps was a minor breakthrough to me.

The undisputed highlight of the day however was Sir Ken Robinson, who lectured about the importance of changing the way we look at education, chilling with Paul McCartney and his wife’s love of Elvis. I intend to read his new book “The Element” soon.

All in all, the event was fun, and I left inspired. I feel that in this day & age however, a conference like this should have wi-fi. Interestingly, there were rumors of a TedX event to be organised in Amsterdam soon. Let’s hope we can get a program together that deserves the ‘accolades of Ted-ness’.

Co-creation with nature

‘Life can offer 3.8 billion years of well-adapted technology, perhaps we can learn something from it’…

This quote stuck with me after listening to Dayna Baumeister, co-founder of the Biomimicry Guild. She spoke at the TU Delft Alumni Symposium yesterday where we attended her exciting lecture ‘Innovation, Inspired by Nature’.

And did nature inspire us!   Read the rest of this entry »

5 GUIDING PRINCIPLES or… what is successful co-creation made of?

In challenging times, new rules apply.

We need a community!

One thing is clear, communities are hot. They seem to be popping up all around us as an increasing number of companies and people have the growing urge to ‘start a community’. But where to start?

Last week we attended the 3rd Social Strategy Talk at the Westerunie, titled ‘Doe mij een community’. PSV, de Rabobank, a podcast priest and an Obama campaign member shared their experience and knowledge on creating and maintaining a community. Below a little more on the lessons learned. Read the rest of this entry »

You think people love Apple now? Watch them scream 25 years ago

You can find Steve Jobs’ first big presentation from 1984 online. Hear the crowd soaring. When we at Fronteer talk about smart brands, we talk about Apple (sometimes). The thing is, this brand is built in a quarter century. It was carefully constructed and nurtured over the years.

When you have people screaming for more at your first real introduction, and 25 years later still… what can we add to that? Read the rest of this entry »

Cute Cute Cute

Japan is the country of Kawaii – meaning cute (amongst others). Doing some pretty serious retailing research in Japan we found out that even grown up businesses are heavily influenced by this miraculous little word.

Women determine what is bought and what not. Men get pocket money. Cars, food, travel goods, clothes,  anything really, bought by women. What do women want? Colour and pretty curves basically. This means that entire categories have to adopt to this and that foreign brands have to be well aware of the impact it has on their ranges. This combined with a very strong hype culture makes doing business in Japan tricky to say the least. Read the rest of this entry »