Posted: May 20th, 2009 | Author: Nicole | Filed under: co-creation, innovation, inspiration | Tags: biomimicry, co-creatie, co-creation, open innovatie, open innovation, TU Delft | No Comments »
‘Life can offer 3.8 billion years of well-adapted technology, perhaps we can learn something from it’…
This quote stuck with me after listening to Dayna Baumeister, co-founder of the Biomimicry Guild. She spoke at the TU Delft Alumni Symposium yesterday where we attended her exciting lecture ‘Innovation, Inspired by Nature’.
And did nature inspire us! Read the rest of this entry »
Posted: May 18th, 2009 | Author: Marieke | Filed under: co-creation, innovation, Rooftop | Tags: co-creatie, co-creation, co-creation event, Eindhoven, Rooftop | 1 Comment »
If you are currently working on improving your product- or service development, marketing, communication, online market-research or innovation strategy, prepare to travel ‘south of the rivers’ in a couple of weeks! But also if you are a designer, marketeer, innovation-consultant or CEO, you will not regret a trip to Eindhoven on the 24th of June.
Why?
Because then the first Dutch Co-Creation Event will take place on the High Tech Campus. Read the rest of this entry »
Posted: April 22nd, 2009 | Author: martijn | Filed under: co-creation, innovation, inspiration, research, Rooftop, Whitepaper | Tags: co-creatie, co-creation, onderzoek, research, Rooftop, Whitepaper | No Comments »
In challenging times, new rules apply.
Companies and organisations are searching for tools to help them win their day-to-day battles. They are faced with increasingly challenging questions: where to find future growth? How to deal with the risk of commoditisation? How to innovate from the core? How to get – or stay – connected with customers?
Our clients ask us: can co-creation provide the answer? Our answer: Yes it can, but as with many other solutions, co-creation will only truly deliver if it’s done properly. Co-creation is more than just a tool; it is a program of change. With 8 years of lead-user co-creation experience, Fronteer Strategy has identified a few strong recommendations to anyone wanting to venture out into this area.
In our desire to share these findings, we have written a white paper, which we invite you to read. In this white paper, we identify different types of co-creation (suitable for different types of challenges), present 5 guiding principles for success, discuss the value of co-creation and present a number of inspiring cases from around the world.
Inspired? Triggered? Curious? You can find the complete paper here.
Posted: January 27th, 2009 | Author: martijn | Filed under: Apple, innovation, inspiration | Tags: Apple, brand development, innovatie, innovation, inspiratie, inspiration, merken | No Comments »
You can find Steve Jobs’ first big presentation from 1984 online. Hear the crowd soaring. When we at Fronteer talk about smart brands, we talk about Apple (sometimes). The thing is, this brand is built in a quarter century. It was carefully constructed and nurtured over the years.
When you have people screaming for more at your first real introduction, and 25 years later still… what can we add to that? Read the rest of this entry »
Posted: January 22nd, 2009 | Author: Nicole | Filed under: co-creation, innovation | Tags: co-creatie, co-creation, culture, cultuur, innovatie, innovation | No Comments »
A while ago one of the experts in a Rooftop session dropped a question “So all people are connected… and then what?” It seemed quite bold at first, but he actually was so right, asking for the reason WHY you would want to be connected, why would you want something… just for the sake of wanting it?
It got me thinking about the role of asking ‘why’ in the innovation process. As a child you were always asking why? why? Just to get a grip on things and try to understand things. And even though I still ask this question quite often, I noticed that you often stop asking this and just deal with a situation as it comes along. But how wrong can you be! Read the rest of this entry »
Posted: January 16th, 2009 | Author: martijn | Filed under: co-creation, innovation, Rooftop | Tags: co-creatie, co-creation, Frank Piller, Rooftop | No Comments »
I had the honour of meeting Frank Piller, one of the most knowledgeable people on co-creation, open innovation and mass-customisation. We had set up a meeting since our Rooftop expert co-creation product is the kind of thing Frank researches.
Frank is currently conducting a study on the 65 most important co-creation consultancies or intermediates, he told me in an animated conversation. He is especially looking for examples of well executed co-creation projects and he is invesigating the larger expert based platforms like Innocentive. One of the people admired by Frank was, next to Eric von Hippel, Nikolaus Franke, from the Wirtschaftsuniversitat in Vienna. He also mentioned the success of Innospace, the on-line community based customer research tool, and Hyve, the German design-driven innovation and research firm. Read the rest of this entry »
Posted: January 16th, 2009 | Author: martijn | Filed under: innovation, inspiration, Japan, research | Tags: innovatie, innovation, Japan, onderzoek, research | No Comments »
Japan is the country of Kawaii – meaning cute (amongst others). Doing some pretty serious retailing research in Japan we found out that even grown up businesses are heavily influenced by this miraculous little word.
Women determine what is bought and what not. Men get pocket money. Cars, food, travel goods, clothes, anything really, bought by women. What do women want? Colour and pretty curves basically. This means that entire categories have to adopt to this and that foreign brands have to be well aware of the impact it has on their ranges. This combined with a very strong hype culture makes doing business in Japan tricky to say the least. Read the rest of this entry »
Posted: December 1st, 2008 | Author: J A M E S | Filed under: communities, innovation, Internet | Tags: Internet, Poken | No Comments »
POKEN… BUSINESS CARDS 2.0?
One of the other partners of the FIFI congress last week, was a company called POKEN, an interesting new product. Based on relatively simple Radio Frequency Identity Device technology, it enables you to exchange contact data, almost like swapping business cards.
Cleverly, you can add LINKEDIN profiles too, connecting the gizmo to established social networks.
By ‘high-fiving’ your counterpart, the tags are exchanged. The poken lights up (green light) when the data has been swapped. You then stick it in a USB port to upload and hey presto…a new friend.
Watch out for the limited edition ‘Geisha’ poken! More information at www.doyoupoken.com .
Posted: October 27th, 2008 | Author: Marieke | Filed under: co-creation, innovation, inspiration | Tags: co-creation, Frank Piller, open innovation | 1 Comment »
How to achieve a 30% profit margin with no risk, no Ph.d., no capital investment, no R&D and (almost) no employees?
This was the kick off question of a masterclass I attended last Thursday. The man raising this question was Frank Piller. To be honest I had never heard of this man before, until I was invited to his masterclass. I quickly discovered that Frank Piller is regarded as one of the leading experts in the fields of mass customization, co-creation & open innovation, frequently being quoted by the NYT, Financial Times, etc. Quite an impressive man so to speak. There I was, one of the 25 people sitting in his class and I knew the company he had presented in his first question. Read the rest of this entry »
Posted: October 23rd, 2008 | Author: J A M E S | Filed under: innovation | Tags: innovatie, innovation | No Comments »
Take 20 seconds and think about this:
What’s the last time your company introduced something new?
Chances are, you will be as unpleasantly surprised as many of our clients. It’s only natural really; companies are usually designed to do more or less the same thing over and over. That’s basically how you improve performance and increase margins.
Unfortunately though, there’s usually someone out there in the market who’s ready to make the first move. New feature. New widget. Better performance. Better Price. Consumers tend to like that kind of thing. Read the rest of this entry »
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