Posted: December 27th, 2011 | Author: martijn | Filed under: co-creation, Jakarta, Lagos, Mexico City, Mumbai, Shanghai | No Comments »
Fronteer Strategy will be flying around the globe in January. We have been asked by a mobile phone brand to work on an exciting new project where we will be co-creating with young consumers in 5 BRIC countries.
The Fronteer team is very much looking forward to be working with young people that all companies seem to have on their radar screen: the influencers in high-growth economies. We will be closely co-operating with a seasoned client team, local agencies and students from the mentioned countries living in The Netherlands. As we speak there just entered our offices.
Stay tuned also for our soon to be launched website where we will post these co-creation challenges.
What a pity our co-created new KLM service “Social Seating” is not yet available..
Posted: December 13th, 2011 | Author: martijn | Filed under: brand development, co-creation, Hamburgers | No Comments »
We will be working on a great new little project that will combine taste-bud explosions and improved morale. And we have a plan how to do it. Drop by at this counter once in a while to find out more.
Posted: October 27th, 2011 | Author: martijn | Filed under: co-creation, Video | No Comments »
In our practice we get this question often: “What is co-creation and how can it help me?”.
To make our answer widely available and easily digestible we decided to do the following. Our vision on co-creation will soon be available as an animated video – made by Mark. Here you can see James trying to explain to his best abilities what co-creation is and how it should be done right. Southpark here we come.
Posted: October 19th, 2011 | Author: Marieke | Filed under: Apps, co-creation, Mobile | No Comments »
That is what many companies these days are thinking because they believe it can bring them value. However, having an app just for the sake of it has never brought any company or brand anything but disappointment and unnecessary costs. An app has to add value for its user, it has to have a reason of being, and – as I have learned from our friends at Icemobile – a successful app is personal, relevant, easy, smart, time-saving, inspiring, genuine and/or empathic. Read the rest of this entry »
Posted: July 20th, 2011 | Author: Nicole | Filed under: co-creation, innovation, open innovation, Rooftop, Rooftop Garden, strategy, sustainability | No Comments »
We proudly present: our newest whitepaper!
Sustainability is an important and urgent topic on any organisation’s agenda. Recent studies have shown it should not be seen as a cost restraint anymore, but as a source of opportunity, innovation and competitive advantage. Businesses play a special role with respect to sustainability. They are (in)direct contributors to the environmental problems, however they are also more than any other institution, focused on innovation and change.
Read the rest of this entry »
Posted: May 18th, 2011 | Author: Marieke | Filed under: co-creation, experts, Geneva, inspiring | Tags: Broadband Commission, co-creation, Geneva, ITU, students | No Comments »
“I wonder what a group of 20 year olds would say if they were in our position?” This question, coming from Mo Ibrahim, a member of the Broadband Commission, led to a very interesting and inspiring workshop we were asked to facilitate yesterday at the ITU in Geneva during the WSIS (World Summit on the Information Society).
A group of (mainly) first year students of the EPFL (Technical Universtiy in Lausanne), were aksed to shine their light on the objectives and goals of the Broadband Commission. Read the rest of this entry »
Posted: May 9th, 2011 | Author: Marieke | Filed under: co-creation, open innovation, public speaking | No Comments »
Being a consumer these days means you are allowed to give your opinion about everything. And not just allowed: it is highly valued, sometimes even expected and you can even become a part of a brand or product’s development process. Including the consumer is a trend that is also not missed in media-world. Only consumer is called the audience there. TV-shows and radio programs ever more often include them to become part of the show and let them co-decide on the content. But do they do it because they have to? Or because they want to? Or maybe just because they can? So… Het publiek omdat het moet? Read the rest of this entry »
Posted: March 4th, 2011 | Author: Marieke | Filed under: co-creation, open innovation, Whitepaper | No Comments »
A new white-paper by Fronteer Strategy.
In the past decade, many companies have started changing from a closed to an open innovation model. Co-creation is a form of open innovation that has seen much growth over the last years. Those who practice co-creation understand that a lot of knowledge and value can be found outside the company walls. There are many benefits and drivers for co-creation, however, a lot has to happen before you will get the desired output.
Changing from a closed to an open innovation model is a process that doesn’t happen overnight. Implementation of co-creation usually results in a change process involving people, operations, policy and culture. All companies who start practicing co-creation will encounter barriers, questions and people with different motives, goals and priorities.
In order to provide some guidance during the first steps into the world of co-creation, in our newest white-paper, we offer you 9 ways to overcome these (social, psychological & organisational) barriers by giving direction, motivating your team and leading change.
Want to get your team ready for co-creation? You can find the complete white-paper here.
Posted: February 18th, 2011 | Author: Nadine | Filed under: co-creation, inspiring | No Comments »
On February 15th and 16th we organised two consumer dialogue sessions in an inspiring loft in central Barcelona.
We witnessed twenty en-lighting and enthusiastic Spanish participants co-creating and co-designing with our client, together they came up with innovative solutions and surprising developments for a newly being developed product.
Some of the reactions from the participants :
” It was a lot of fun! (I can´t wait til comes out to the market!)”
” I particularly found it very inspiring, challenging and fun.”
“It’s not often I’m lucky enough to have the opportunity to experience first hand the insight into another companies product development process”.
The next dialogue session will take place in New York. We are looking forward to another inspiring session.
Posted: November 17th, 2010 | Author: martijn | Filed under: Chesbrough, co-creation, open innovation, services | Tags: chesbrough, co-creation, open innovation, services | No Comments »
From the author of Open Innovation we will get a new book – bigger and better than the previous one. It is due Jan 2011. I can’t wait. Here is a sneak preview from opensource.com. Pre-order the book here.
To escape the commodity trap, Chesbrough says that you must:
- Wrap services around your products
- Turn products into solutions
- Co-create innovations with your customers
- Use openness to get more from specialization
- Build platforms to attract others to add to your solutions.
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