Posted: July 29th, 2010 | Author: Steven | Filed under: co-creation, inspiration, inspiring | Tags: co-creation, Commercial, movie, Shangri-La | No Comments »
Successful co-creation doesn’t come cheap. It requieres a number of steps to deserve the trust, energy and ideas of a group or a person. One of the most important steps is to embrace a group of strangers as if you have known them for years and show that you trust them completely. For a while now, I have been looking for a visual or movie that depicts this step and I have found it. Read the rest of this entry »
Posted: July 13th, 2010 | Author: Steven | Filed under: business modeling, co-creation, inspiration, open innovation, sustainability | Tags: Amsterdam, business model, Business Model Generation, business model innovation, canvas, Fronteer Strategy, osterwalder | 1 Comment »
Defining and choosing the right business model is one of the main problems when starting a new business or launching a new product / service. But also a change in market circumstances can force you to reconsider your current business model. Fronteer Strategy identified this need amongst many of our close contacts and decided to act upon this increasing need.
On Tuesday July 6th, a diverse audience of entrepreneurs, consultants and investors assembled in Amsterdam for an inspirational workshop for the Business Model Generation facilitated by Fronteer Strategy. Read the rest of this entry »
Posted: June 22nd, 2010 | Author: martijn | Filed under: Rooftop Garden, co-creation, public speaking | Tags: co-creatie, co-creation, cocreatie, cocreation, Rooftop, Rooftop Garden, sustainability | No Comments »
Last month I had the great pleasure of presenting our vision on sustainability & co-creation at an event organised by Brand New Design – one of the leading packaging design agencies in The Netherlands. Brand New had gathered 101 inspiring examples of sustainable packaging from around the world. The 101 examples will travel Europe the coming months and hopefully will be available in a book later this year. Adformatie also covered the event (in Dutch). Here is the PDF.
We believe that the sustainability challenge is too big and too complex for anyone to tackle alone. There is no right or wrong, there are merely data points, opinions, visions and personal experiences. What is important then for any company or brand is to work together with experts, partners, suppliers and customers to find out how sustainability relates to their brand promise and business models.
The presentation that I gave is available on SlideShare. In it we make a case for co-creation being a method to create sustainable strategies. Our Rooftop Garden sustainable co-creation tool would be an example of that. Enjoy our presentation and please give us your feedback.
And for those of you who want instant satisfaction: read the rest of this entry for the 10 Green Rules
Read the rest of this entry »
Posted: June 17th, 2010 | Author: Caroline | Filed under: co-creation | Tags: Campaign, co-creation | No Comments »
Ever thought of co-creating your campaign? Well, it pays off! A few months ago we’ve had an inspiring session with the Dutch leading rice brand Lassie. Experts of all kinds collaborated, from famous Dutch cooks, to food- and packaging experts and from to imaginative advertising guys, to magazine-editors.
Our Rooftop method helped the participants to think outside the box, from a consumer perspective. Quite an extensive and fruitful mix of creative brains happen to deliver great results. We knew that, but often we have to deal with long term value and cannot share results on the short term. Now we can.
Watch the new commercial here!
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Posted: June 7th, 2010 | Author: martijn | Filed under: co-creation, strategy | No Comments »
If you want to know whether you can jump right into co-creation or whether you’d rather wait a bit: do our test. It is very simple. You basically have to answer two questions:
- Is my company, brand or organisation experienced in co-creation or any form of open innovation?
- Is my industry known to co-creation or any form of open innovation?
The results are below > What should you do? Read the rest of this entry »
Posted: May 14th, 2010 | Author: Nicole | Filed under: Rooftop, co-creation, sustainability | Tags: Rooftop Garden | No Comments »
A couple of months ago we announced the launch of Rooftop Garden, our co-creation tool tailored to sustainability challenges. Because of all the existing knowledge and expertise in the world on this complex topic, we believe co-creation is the perfect ‘tool’ to tackle sustainability challenges.
Well, today and several Rooftop Gardens later, we can definitely say this ‘green’ version of our co-creation tool has proven its value Read the rest of this entry »
Posted: April 22nd, 2010 | Author: martijn | Filed under: co-creation, open innovation | Tags: Cambridge, co-creatie, co-creation, open innovatie, open innovation, Seminar | 2 Comments »
Open Innovation is hot. Companies, organizations and practitioners all over the world are doing it or experimenting with it. At the Institute for Manufacturing in Cambridge some 20 people gathered for a one-day exchange of experiences and viewpoints. Open Innovation managers were present from amongst others Unilever, GlaxoSmithKline, Akzo Nobel, Premier Foods, BAT – as well as people from IfM and NESTA – the UK 100 man-strong innovation agency.
This is what I have learned: Read the rest of this entry »
Posted: February 3rd, 2010 | Author: Nicole | Filed under: Rooftop, co-creation, innovation, sustainability | Tags: co-creation, Rooftop, sustainability | No Comments »
“Organisations call out for more open innovation to stimulate sustainability” was one of the messages during the World Economic Forum in Switzerland last week. Well, we couldn’t agree more.
During the forum, 10 leading companies among which Nike, Creative Commons and Best Buy announced the launch of Green XChange, a new collaborative project that can change the rules of the game. It’s a platform allowing companies to share their knowledge (IP), co-create and accelerate the development of innovative solutions for sustainability issues.
As we also believe in accelerating the innovation process through co-creation and believe in the value of co-creation for sustainable innovation, Fronteer Strategy and Green Inc have combined strengths and developed Rooftop Garden. Read the rest of this entry »
Posted: January 29th, 2010 | Author: J A M E S | Filed under: AIFW, Amsterdam, Fashion Week, Uncategorized, co-creation, public speaking | Tags: AIFW, co-creation, denim, House of Denim | No Comments »
Making Plans
Our initiative to set up a ‘leading platform for high-grade and sustainable denim/jeans’ made some ‘giant steps’ yesterday thanks to an Expert Cocreation workshop and a seminar at A’dam Fashion Week. Read the rest of this entry »
Posted: January 26th, 2010 | Author: martijn | Filed under: Amsterdam, Event, Uncategorized, Whitepaper, co-creation, crash course | Tags: Amsterdam, co-creation, crash course | 1 Comment »
Fronteer Presents: An introduction to the theory and practice of co-creation in business
Co-creation is currently one of the hottest topics in innovation and management theory, but the benefits, risks, best practices and repercussions are less than clear to many managers.
Each session will include a presentation & discussion of a recent case by one of our clients and end with informal drinks, during which you will have the opportunity to share thoughts & experiences with colleagues from other companies & industries. Register now – a limited number of seats are available per session. Mail us at events@fronteerstrategy.com
When? March 24th & 31st or April 7th
What time? 12.30 – 18.00
Where: Amsterdam centre, The Netherlands
EUR 125,- Download the flyer here
We definitely hope to see you there.
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