LOVE FOR DENIM
Posted: August 31st, 2009 | Author: J A M E S | Filed under: AIFW, Amsterdam, City Branding, brand development, co-creation, innovation | Tags: almere, denim, House of Denim, sustainability | 1 Comment »
Love for Denim. And…Almere ?
One of our current projects combines just about all my professional fields of interest, as well as one of my strongest personal passions. I’m as surprised as anyone to find two of its main components to be ‘the City of Almere’ (a relatively new town to the right of Amsterdam) and ’sustainability’.
Due to my former role as program director of Amsterdam International Fashion Week, i’m regularly asked to take part in discussions on economic & regional policy, especially relating to the development of creative industries and fashion business. During one of such discussions with the ambitious Economic Affairs team from the City of Almere, we got talking about one of my favourite topics : Jeans. Read the rest of this entry »

Last week, I had the opportunity to join 50 other delegates in the annual
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