Posted: February 23rd, 2009 | Author: J A M E S | Filed under: brand development, column | Tags: buyology, consument, consumer | No Comments »
(Sorry, only in Dutch… Here’s an article posted on the tongue-in-cheek business blog www.925.nl)
‘De Economische Crisis creeert Schizofrene consumenten!’. Adformatie bericht deze week over een onderzoek van BBDO Worldwide. Altijd lachen natuurlijk, mensen voor schizofreen uitmaken.
“De schizofrene consument denkt het een en doet het ander” – zo wordt ons uitgelegd. Uit onderzoek zou blijken dat we als gevolg van ‘de crisis’ ineens onlogische aankoopbeslissingen maken. Read the rest of this entry »
Posted: October 23rd, 2008 | Author: J A M E S | Filed under: brand development, inspiration | Tags: brand activation, legoworld, merkactivatie | No Comments »
LEGOWORLD : Great Fun. Great Activation.
Probably, also great Margin.
The past few years, we’ve seen more and more brands re-think their marketing mix. Simply putting your name on the back of a football team is becoming rather ‘last season’. Cleverly, some companies are using their ‘brand activation’ efforts to generate revenue as well as recall, loyalty, rumour and excitement.
Last Saturday I took my god-son Justin to a great example of this: LegoWorld. All of the existing and new product lines (Pirates, City, Techno, Star Wars, Ferrari, Racers, Indiana Jones, you name it) were featured, as well as a room full of exhibitions by fanatic Lego freaks, who had built scale models of everything from the royal palace and a cruise ship to a roman battle (I tell you, there are some REALLY enthusiastic Lego-heads out there) Read the rest of this entry »
Posted: October 8th, 2008 | Author: Marieke | Filed under: brand development, co-creation, innovation, Rooftop | Tags: brand development, co-creatie, co-creation, consultancy, Fronteer, innovatie, innovation, merken | No Comments »
JUST WHAT THE WORLD NEEDEDActually, no. Fronteer Strategy isn’t ‘just’ another consulting firm, but one with a clear idea of why, how and what. The ‘double e’ is a conscious typo (thanks for warning me though, mum) that refers to our backgrounds: engineer, marketeer… and anthropologist. We apply our wide variety of interests and experience to develop clutter-cutting marketing strategy: innovation, co-creation and brand development. Read the rest of this entry »
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