You think people love Apple now? Watch them scream 25 years ago

You can find Steve Jobs’ first big presentation from 1984 online. Hear the crowd soaring. When we at Fronteer talk about smart brands, we talk about Apple (sometimes). The thing is, this brand is built in a quarter century. It was carefully constructed and nurtured over the years.

When you have people screaming for more at your first real introduction, and 25 years later still… what can we add to that? Read the rest of this entry »