Posted: December 27th, 2011 | Author: martijn | Filed under: co-creation, Jakarta, Lagos, Mexico City, Mumbai, Shanghai | No Comments »
Fronteer Strategy will be flying around the globe in January. We have been asked by a mobile phone brand to work on an exciting new project where we will be co-creating with young consumers in 5 BRIC countries.
The Fronteer team is very much looking forward to be working with young people that all companies seem to have on their radar screen: the influencers in high-growth economies. We will be closely co-operating with a seasoned client team, local agencies and students from the mentioned countries living in The Netherlands. As we speak there just entered our offices.
Stay tuned also for our soon to be launched website where we will post these co-creation challenges.
What a pity our co-created new KLM service “Social Seating” is not yet available..
Posted: December 13th, 2011 | Author: martijn | Filed under: brand development, co-creation, Hamburgers | No Comments »
We will be working on a great new little project that will combine taste-bud explosions and improved morale. And we have a plan how to do it. Drop by at this counter once in a while to find out more.
Posted: November 23rd, 2011 | Author: martijn | Filed under: Uncategorized | No Comments »
The entire Fronteer management team – James and myself – has been on a great trip to California last week. One of the things we did was presenting at the bi-annual MCPC conference on Mass-customisation, Personalisation and Co-creation – chaired by Chesbrough and Piller amongst others. The event combines academic insights and business reality.
It was great meeting various people from across the industry, it is always refreshing to get many different viewpoints. A few of the most remarkable things I heard were:
- We are going towards a ‘co-creative’ organisation - Nick Coates from Promise (UK)
- Gamification can help choosing the best idea from hundreds - Johan Fueller from Hyve (GE)
- When a movie director co-creates with the crowd a better movie results - Nadine Escoffier from UCLA (US)
- We will spend 20% more when buying a BMW on-line when we are able to customise it ourselves - Frank Piller (GE)
- When given women the option to choose a personalised recovery program after having had breast-cancer, a better service at a lower price resulted - Benedict Dellaert from Erasmus University (NL)
- MyMuesli.com just built a mass-customisation factory. Wow
Enjoy the slides of our presentation. We presented the outcome of a small survey amongst 10 of our clients regarding the implementation of co-creation within their organisations. The results?
- Starting is easy
- Implementation is difficult
Who knew?
Posted: November 22nd, 2011 | Author: martijn | Filed under: brand development, Uncategorized | No Comments »
To keep up with the quickly changing consumer habits and needs, interface brands are emerging. These brands manage to offer people something old and slow-moving institutions are lacking: empathic, responsive and practical products and service. Interestingly these brands need the existing systems and technology – only they will add the cherry on the cake.
Two great examples are Simple and Giffgaff. Simple is a US based money management system, that closely works together with a few banks – which customers won’t see or know about. Giffgaff is a community-run mobile phone brand running on the O2 network.
Anyone needing a new interface?
Posted: November 7th, 2011 | Author: martijn | Filed under: Amsterdam, NDSM-wharf | No Comments »
A few journalists passed by the other day and we were interviewed on Amsterdam as a emerging marketing hotspot. You can read the article by Jon Gingerich from O’Dwyer New York here.
This what Jon kindly wrote about us:
Fronteer Strategy, a brand consulting and development firm, is another creative group that now calls Amsterdam-Noord home. Firm Partner Martijn Pater referred to the neighborhood a “playground for artists,” a place that has been gaining traction since the country began its rebound from the global economic slowdown several years ago. Indeed, inside a former airplane hangar across the lot from the MTV studios, a colony of set designers, architectural consultants and furniture makers work in makeshift 200-square-foot cubicles constructed side-by-side across the length of the hangar. Amsterdam’s new creative underground bears a striking resemblance to a very large, very vibrant clubhouse.
Fronteer Strategy was formed in 2008. Their clients include big names like Heineken and Dutch airline KLM. Pater is a proponent of the marketing strategy known as “Co-Creation,” an open source marketing equivalent of crowdsourcing that unites a select cadre of interdisciplinary members across the branding spectrum — developers, stake-holders, even consumers — to share and create relevant brand solutions under one umbrella.
Posted: November 1st, 2011 | Author: martijn | Filed under: NDSM-wharf | No Comments »
We got some exciting news the other day. Win Hotels has decided to make a move to Amsterdam-Noord. They will build a glass hotel right next to our offices. We are looking forward to welcome an international crowd of serious party-people, entrepreneurs under 21 and people who simply want to soak up the unique atmosphere of the former shipyard on the northern banks of the Amsterdam IJ river.
Posted: October 27th, 2011 | Author: martijn | Filed under: co-creation, Video | No Comments »
In our practice we get this question often: “What is co-creation and how can it help me?”.
To make our answer widely available and easily digestible we decided to do the following. Our vision on co-creation will soon be available as an animated video – made by Mark. Here you can see James trying to explain to his best abilities what co-creation is and how it should be done right. Southpark here we come.
Posted: April 18th, 2011 | Author: martijn | Filed under: Design, inspiration, Milan | No Comments »
I visited the Salone last week and I came back full of inspiration. The amount of ideas and designs was overwhelming. The combination of stumbling upon great stuff and following other people’s leads was great. Add to that a few parties and delightful trattorias, and you have a hell of a mix. So what did I take away? That I have to come back. With a plan.
Next year we would hope to set up a temporary Fronteer office in Milan during Salone. Why? To inspire clients, have them meet new people, let them find great stuff, set up some well organised co-creation events, and have fun whilst doing it. Why not? Great strategies come from being inspired.
For now, here are some photos of Salone 2011. By no means a selection of highlights. Well, a few of them are, actually.
Studio Drift at Ventura Lambrate – my personal favourite Read the rest of this entry »
Posted: January 17th, 2011 | Author: martijn | Filed under: Amsterdam, NDSM-wharf, Uncategorized | No Comments »
We moved Jan 3 2011 to our new office at the NDSM – Mediawharf in Amsterdam. We feel lucky to be part of a special Amsterdam / International vibe where a few of the most iconic brands have set up shop. Our neighbours include the very-Dutch HEMA, MTV, RedBull, IDTV and many others.
We like you to come over for a cup of coffee and have a chat. Take one of the two ferry’s or get there by car. Come on in and see our new homebase which we have been carefully decorating, matching our ambition: becoming one of the best strategy agencies, with a personal approach. Our office part and the part which we use for our sessions should radiate that anyone is welcome and the atmosphere should invite everybody to think freely, creatively and constructively.
Our new address: NDSM-plein 20. 1033WB. Amsterdam.
Stay tuned for more. For example our new North by Northwest website, which is where you can see more of the space we use and rent out for sessions.
Posted: November 17th, 2010 | Author: martijn | Filed under: Chesbrough, co-creation, open innovation, services | Tags: chesbrough, co-creation, open innovation, services | No Comments »
From the author of Open Innovation we will get a new book – bigger and better than the previous one. It is due Jan 2011. I can’t wait. Here is a sneak preview from opensource.com. Pre-order the book here.
To escape the commodity trap, Chesbrough says that you must:
- Wrap services around your products
- Turn products into solutions
- Co-create innovations with your customers
- Use openness to get more from specialization
- Build platforms to attract others to add to your solutions.
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