Posted: January 23rd, 2012 | Author: Ingeborg | Filed under: Uncategorized | No Comments »
After 4 weeks of preparation, it is going to start! For a mobile brand we go to 5 countries to run 10 co-creation sessions with over 80 young people from China, Indonesia, India, Nigeria & Mexico.
And so, at the tale end of the year of the rabbit, Martijn and I flew to Shanghai. The ‘opening’ co-creation sessions in mind. At the first team-meeting in Shanghai I looked around me and saw a team from all over the world: London, New York, Shanghai, Bejing and Amsterdam, all working hard to make this project a success!
After 4 days I’m back on the plane now. Tired, but like the characteristics of the new Chinese new years animal sign, I’m enthusiastic and proud. Because of our teamwork we have a successful first session behind us. And while the next teams are preparing themselves for the following countries- India & Indonesia- I am flying back to Amsterdam. For me the year of the dragon can start now!
Posted: December 27th, 2011 | Author: martijn | Filed under: co-creation, Jakarta, Lagos, Mexico City, Mumbai, Shanghai | No Comments »
Fronteer Strategy will be flying around the globe in January. We have been asked by a mobile phone brand to work on an exciting new project where we will be co-creating with young consumers in 5 BRIC countries.
The Fronteer team is very much looking forward to be working with young people that all companies seem to have on their radar screen: the influencers in high-growth economies. We will be closely co-operating with a seasoned client team, local agencies and students from the mentioned countries living in The Netherlands. As we speak there just entered our offices.
Stay tuned also for our soon to be launched website where we will post these co-creation challenges.
What a pity our co-created new KLM service “Social Seating” is not yet available..
Posted: December 13th, 2011 | Author: martijn | Filed under: brand development, co-creation, Hamburgers | No Comments »
We will be working on a great new little project that will combine taste-bud explosions and improved morale. And we have a plan how to do it. Drop by at this counter once in a while to find out more.
Posted: November 23rd, 2011 | Author: martijn | Filed under: Uncategorized | No Comments »
The entire Fronteer management team – James and myself – has been on a great trip to California last week. One of the things we did was presenting at the bi-annual MCPC conference on Mass-customisation, Personalisation and Co-creation – chaired by Chesbrough and Piller amongst others. The event combines academic insights and business reality.
It was great meeting various people from across the industry, it is always refreshing to get many different viewpoints. A few of the most remarkable things I heard were:
- We are going towards a ‘co-creative’ organisation - Nick Coates from Promise (UK)
- Gamification can help choosing the best idea from hundreds - Johan Fueller from Hyve (GE)
- When a movie director co-creates with the crowd a better movie results - Nadine Escoffier from UCLA (US)
- We will spend 20% more when buying a BMW on-line when we are able to customise it ourselves - Frank Piller (GE)
- When given women the option to choose a personalised recovery program after having had breast-cancer, a better service at a lower price resulted - Benedict Dellaert from Erasmus University (NL)
- MyMuesli.com just built a mass-customisation factory. Wow
Enjoy the slides of our presentation. We presented the outcome of a small survey amongst 10 of our clients regarding the implementation of co-creation within their organisations. The results?
- Starting is easy
- Implementation is difficult
Who knew?
Posted: November 22nd, 2011 | Author: martijn | Filed under: brand development, Uncategorized | No Comments »
To keep up with the quickly changing consumer habits and needs, interface brands are emerging. These brands manage to offer people something old and slow-moving institutions are lacking: empathic, responsive and practical products and service. Interestingly these brands need the existing systems and technology – only they will add the cherry on the cake.
Two great examples are Simple and Giffgaff. Simple is a US based money management system, that closely works together with a few banks – which customers won’t see or know about. Giffgaff is a community-run mobile phone brand running on the O2 network.
Anyone needing a new interface?
Posted: November 20th, 2011 | Author: Florine | Filed under: Design the New Business, Design thinking | 1 Comment »
Design is changing the way we see and do business, or at least this is what the documentary ‘Design the New Business’ led me to believe. The screening of the movie was the world’s second, right here at the Singapore’s Design Film Festival (presented by Anonymous). It showed that design thinking is more than post-its and black eyeglass frames and that in fact, there is a need of implementing design as a part of doing business.
The documentary argues the need for design thinking, derived from today’s modern, unpredictable and complex world. Traditional ways of doing business no longer provide satisfying outcomes. Instead, design thinking has become the tool to manage complexity and generate new solutions.
The fact that integrating design thinking into your business is a prerequisite in our modern high competitive world makes it extremely relevant in emerging, rapidly developing markets. Markets recognized by economic growth, rising middle class, higher average education levels, and most important of all, markets as complex and unpredictable as anywhere else. Why do we still see a huge amount of traditional, old-school ways of doing business in these markets?
Read the rest of this entry »
Posted: November 10th, 2011 | Author: Joost | Filed under: Uncategorized | No Comments »
“How can we continue to provide our customers with an excellent airline experience?” Departing from this question, we have today started a three-day co-creation project for KLM Royal Dutch Airlines, involving the best people from inside and outside the company using our expert co-creation methodology called Rooftop. Rooftop combines the strength and knowledge of highly skilled KLM-employees together with the different perspectives of a club of thoroughly selected external experts, thought leaders and game changers that derive from multiple industries. In a pressure cooker of – in this case – only three days, they are inspired to co-create an answer to KLM’s challenge.
After a plenary check-in, the first flight departed early this morning from our NxNW creative space. With our passengers working together all day in plenary sessions and break-out groups, our plane quickly broke the sound barrier and entered the innovation funnel, heading towards unknown destinations. The results? At the end of day 1, I can only tell that we’ve already made it to the place of new, clean-cut concepts that will provide KLM with clear directions – guiding them towards new heights of customer experience that haven’t been seen before. To be continued…
Posted: November 7th, 2011 | Author: martijn | Filed under: Amsterdam, NDSM-wharf | No Comments »
A few journalists passed by the other day and we were interviewed on Amsterdam as a emerging marketing hotspot. You can read the article by Jon Gingerich from O’Dwyer New York here.
This what Jon kindly wrote about us:
Fronteer Strategy, a brand consulting and development firm, is another creative group that now calls Amsterdam-Noord home. Firm Partner Martijn Pater referred to the neighborhood a “playground for artists,” a place that has been gaining traction since the country began its rebound from the global economic slowdown several years ago. Indeed, inside a former airplane hangar across the lot from the MTV studios, a colony of set designers, architectural consultants and furniture makers work in makeshift 200-square-foot cubicles constructed side-by-side across the length of the hangar. Amsterdam’s new creative underground bears a striking resemblance to a very large, very vibrant clubhouse.
Fronteer Strategy was formed in 2008. Their clients include big names like Heineken and Dutch airline KLM. Pater is a proponent of the marketing strategy known as “Co-Creation,” an open source marketing equivalent of crowdsourcing that unites a select cadre of interdisciplinary members across the branding spectrum — developers, stake-holders, even consumers — to share and create relevant brand solutions under one umbrella.
Posted: November 1st, 2011 | Author: martijn | Filed under: NDSM-wharf | No Comments »
We got some exciting news the other day. Win Hotels has decided to make a move to Amsterdam-Noord. They will build a glass hotel right next to our offices. We are looking forward to welcome an international crowd of serious party-people, entrepreneurs under 21 and people who simply want to soak up the unique atmosphere of the former shipyard on the northern banks of the Amsterdam IJ river.
Posted: October 27th, 2011 | Author: martijn | Filed under: co-creation, Video | No Comments »
In our practice we get this question often: “What is co-creation and how can it help me?”.
To make our answer widely available and easily digestible we decided to do the following. Our vision on co-creation will soon be available as an animated video – made by Mark. Here you can see James trying to explain to his best abilities what co-creation is and how it should be done right. Southpark here we come.
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